Madonna‘s 14th studio album – ‘Madame X’ – may have been greeted with great anticipation upon its initial announcement in April, but that excitement only waned as material from the project was unveiled.
Despite all five of the singles lifted from the set failing to impact the Hot 100 ahead of its June 14 arrival (her first studio album to lay claim to such), Madge pressed forward with its release and promotion. Visiting major television and radio outlets around the world to build awareness, ‘X’ jumped to #1 on iTunes in over 60 countries (including the U.S.) just hours after its release.
Now, with its inaugural tracking week of streams and sales behind it, the ‘Medellin’-led LP’s final numbers are in and have given the Queen of Pop her 9th reign atop the Billboard 200. Details inside:
Madonna’s ‘Madame X’
First Week Sales (SPS): 95,000
First Week Sales (Pure): 90,000
Chart Position: #1
Madame X’s debut sum of 95,000 equivalent album units is comprised of 90,000 in album sales, 1,000 in TEA units and 4,000 in SEA units.
Madame X grants Madonna her ninth leader on the Billboard 200. Madonna continues to have the second-most No. 1 albums among female artists, trailing only Barbra Streisand, who has 11.
The album’s sales were bolstered by a concert ticket/album sale redemption offer with the Queen of Pop’s upcoming theater tour (starting on Sept. 12 in New York at Brooklyn’s Howard Gilman Opera House), as well as an array of merchandise/album bundles sold via her official website.