Final Numbers Are In: Missy Elliott’s ‘ICONOLOGY’ EP sold…

Published: Saturday 7th Sep 2019 by Rashad

With little warning, Hip Hop veteran Missy Elliott sent fans into a frenzy when she announced the release of her long-awaited project, ‘ICONOLOGY.’ 

Hitting digital shelves on August 23, the 5-song EP – her first body of work since 2005’s ‘The Cookbook’ LP – came as a celebrated reunion with longtime collaborator Timbaland and was also accompanied by a Dave Meyers-directed music video for its first single, ‘Throw It Back.’  Later promoted as part of a medley during her MTV VMA Video Vanguard performance (click here to watch), ‘Back’s first televised showing helped kick off a week of promo for the femcee which also featured radio and Web interviews.

Now, with its first official tracking week of sales in its rearview, Elliott – despite stiff competition from the likes of Taylor Swift and more – can see the fruit of her labor.  Look inside to find out where she landed on this week’s Billboard 200:

Missy Elliott’s ‘ICONOLOGY’ 

First week sales:  17,000 units

Billboard 200 Debut:  #24

Haven’t heard ‘ICONOLOGY’?  Click here to stream the project.

[sales info collected from Penske Media’s independent analytics company Alpha Data, formerly known as BuzzAngle Music]


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  1. Clarkson September 7, 2019


    Now she has released a new album non of yall bought or streamed it. These numbers are depressing as hell

    all the hype and free promo u guys wasted on a talentless hack like normani, assuming u guys gave that same hype and free promo to missy a talented dark skin female artist, this album would have atleast debuted in the top ten.

    • #TeamTinashe Stan September 7, 2019

      Its an EP NOT an album. Learn to read.

      • Clarkson September 7, 2019

        So? Still doesnt change the fact that u guys scream for new music but when the artiste eventually releases new music non of yall support.

    • Drip September 7, 2019

      Do numbers even matter when you’re rich and established and doing what you love? Only girls that need to worry about numbers are the ones trying to break into the game imo

      • ? Jasmine’s Grape Juice ? ? September 7, 2019

        Numbers matter! The only way an artist gets back the money they invested in making new songs is from sales aka numbers. Somebody has to pay for producers, writers, sound engineers, studio sessions, videos, etc so when people make comments like ‘so and so is just making music for their fans and they don’t care about numbers’ it sounds dumb. In 2019 it is very easy to support an artist without even having to spend too much…just some time to stream their new music when it is released.

      • Drip September 8, 2019

        Jasmine, b**** your whole existence is dumb. Don’t you ever try that again. Now run along to your dusty husband and roach infested extended stay girl.

      • Lewey September 8, 2019

        The artist makes their money from touring and endorsements.

    • Jason September 7, 2019

      So you’re simultaneously saying support a talented dark skinned woman, and calling a younger(and also very talented) brown skinned woman talentless?! You canceled your own comment! Bet missy and Normani end up working together while you’re still saying dumb s***! ?

      • Interac September 8, 2019

        I really wish normani would work with missy. Heck, Sevyn streeter, Justine skye, and tinashe all should work with missy. Missy made so many girls hot.

      • Keith September 8, 2019

        @Interac: Missy, Tim and Sevyn Streeter might be a Magic combination!!!!! Sevyn’s lyrics abnd Tim/Missy on the boards would be fun to hear. Good thoughts…

    • Keith September 8, 2019

      One of those 17,000 is mine, LOL. I bought the project…

    • ??? September 8, 2019

      lmaooo girl shut up, missy s old ass still would have flopped if it was a whole album, don’t blame normani we already know you’re jealous of her lmfaooo

    • eric September 8, 2019

      “WTF” is the one song from Missy I’ve liked in years and I bought it. Everything about the song and the choreography for it was classic Missy. The EP just doesn’t sound like good classic Missy.

    • Are You Kidding Me? September 8, 2019

      I don’t like you, but this is the realist ish you’ve ever typed. The fakery of it all. I didn’t know she had an album out. I will support.

    • Marie September 8, 2019

      If one of the hijackers had just showed up in the ER with cutaneous anthrax, which would not be “skin irritation “ or a single lesion and not been diagnosed and aggressively treated he would probably have died… Read more <===

  2. Faf September 7, 2019

    More than i thought it would there was no hit single and no promo outside of the internet and is she on a label?

    • king z September 7, 2019

      missy is on atlantic

      no shade but how did she manage to hit #24 with less than a 10th of the promo ciara had and cici debuted at #87!

      • Daisy September 7, 2019

        Cici still has never sold 10,000 copies like Beyonce did. #YouTriedIt

      • Jhudstan September 7, 2019

        Ciara’s last album sold less than 10k you tried it lol

      • YAS BIH September 8, 2019

        I’m confused about that too Ciara Album would have been a lot higher and would have sold more than what she had during first week if she would have not done preorders for BeautyMarks but since everybody so worried about first week sales it sold about 10K during the first week of being released and sold 135K ww she’s still learning and I think she knows better to not do preorders next time since those sales was not counted for first week.

    • Daisy September 7, 2019

      @Jhudstan Uh no it did not. Ciara has never sold 10,000 copies in her first week. She has never sold 949 copies in the UK or 300 copies in France but Flopyonce has. ?

      • Jhudstan September 8, 2019

        The album debuted at #87. There’s no way it sold 10K first week. The delusion is real pooh

      • ??? September 8, 2019

        lmaooooo she still sold more than 949 that’s for damn certain bishh, u tried lmfaooooo ? ?? ? #949yonce #RoachesCantClingToCiaraAnymore

  3. Tammy September 7, 2019

    Love it! Missy Elliott is awesome!

  4. Danyboo September 7, 2019

    Go Missy!!! F*** them numbers you got hits girrrrlll!

  5. Jhudstan September 7, 2019

    She sold more than I expected

  6. Pat September 7, 2019

    More than a lion king backd project. Nice!

  7. MonkeyseeMonkeydo September 8, 2019

    So I listened to the EP. I didn’t like it, Throw it Back is cute and definitely grower for me. I think timing is important in today’s time and of course material. I can’t stream something that I don’t like, even though I love the artist.

  8. Haterz Gon‘ Hate September 8, 2019

    I said 15,000 before I opened the article – if she can, she needs to ensure flawless bodies of work, with melodies, features, stellar production and world class visuals (as we’ve come to expect) perhaps tied with an innovative media roll out to reach the casual listeners who don’t know what time it is. I feel like here time is not over, Missy has seen and done it all musically and her presence is missed.

  9. J September 8, 2019

    Missy front ended this project as well as released it the day after she announcing it. Pair that with it just being an EP made those numbers happen lol. SN sales are down just if anyone is wondering ? lol

  10. Queen ? Missy September 8, 2019

    Old news. A) She has filmed videos for 4 songs. B) The REAL album is coming soon. C)Missy is STILL that b****.

    • Keith September 8, 2019

      I hope that is true @Queen Missy. I’d love to hear a full album and ALWAYS checking for her videos…Hopefully, Dripdemeanor will have a video treatment.

      • Queen ?? Missy September 8, 2019

        She’s been telling us all along. Now that Atlantic sees she is indeed that bish they are ready to open the purse.

  11. YAS BIH September 8, 2019

    She’s still a legend with many hits and dope music and first week sales shouldn’t determined an artist talents or anything less than, The music industry and fans are fickle af and has changed ALOT and it’s not easy for black artist (from the past) to get the sales or streams they may have had before.

  12. Yolanda September 8, 2019

    Great job! A 48-year old rapper is selling the same as Snoop, LL Cool J and other artist from her time. No concert or t-shirt bundles like Madonna. Excellent job!

  13. ??? September 8, 2019

    lmaoooo missy sold more with 4 songs than a certain flopped roach sold with an entire album and a billion dollar movie backing her, the drag lmfaooooo ? ?? ?? ? #949yonce #TheStruggleLOL

    • DIABETES UNBOTHERED September 8, 2019

      Case closed… You only support DARKIES because you are one. U sound bitter cuz both your darky favs rihYAWNna and NIKKI Decided to just throw in the towel and RETIRE rather than TRY to compete with White Creole Queens like Bey and Cardi…

      RIHSCEDULE Anti Tour Flop Reminder… Lol a whole 75 shows and still no where close to $100 million Grossed


    • DIABETES UNBOTHERED September 8, 2019

      The Gift sold 100K+ SPS and went #1 WW.

    • DIABETES UNBOTHERED September 8, 2019

      Fun Fact Anti Tour cancelled 3 STADIUM shows… One being the PRINCIPALITY stadium which BEY Sold Out lol All 49,742 seats LMAO

  14. Yolanda September 8, 2019

    Do the numbers include streaming?

    • king z September 9, 2019

      yes they do

  15. Blanca Evangilista September 8, 2019

    Missy is at the point in her career where she no longer has to worry about numbers! she does it cause she loves it! she’s set for life! and if you wanna focus on numbers, she has a few hits make it high on the charts that she’s done for others over the last year! y’all just don’t read credits!

    • Yolanda September 8, 2019

      Exactly. Every time Missy drops a new song, her old songs start selling. It’s never a loss for her. She never tours; she writes and produces, and therefore, she doesn’t need to tour to have seven fully-paid homes. She performs at festivals. She’s not about to do a 50-city tour. If you wanna see Missy, you gotta sit through 50 other performers before she comes out and do a 15-minute set. Unlike Janet Jackson, Beyonce, JayZ who are working as if they are broke newbies.

      • eric September 8, 2019

        Janet has one of the biggest catalogs ever, so it’d be easy for her to retire and live happily ever after. She tours to meet the demand for her live shows and to fulfill her own desire to connect with fans in new ways.

  16. Baybee_barb September 8, 2019

    Missy is a washed up has been who hasn’t had a platinum album in almost 20 years

    • Queen ?? Missy September 8, 2019

      Lol. Tell your fav to go marry her pedo boyfriend, put money on her pedo brother’s books, and stop making songs with her pedo snitchin’ friend… oooops Cardi chased the H** out of rap. So it’s a wrap. Lol.

  17. Yolanda September 8, 2019

    I purchased the EP and am very happy. I purchased WFT and I’m Better too. Missy, please don’t stop making music. I’m ready for the full album.

  18. Yolanda September 8, 2019

    But I will say that radio needs to get on their job. Heck, Missy isn’t about to sit through 50 radio interviews just so a DJ can play her records. DJs, play her damn songs.

  19. Queen ?? Missy September 8, 2019

    “Missy’s six studio albums have each been RIAA platinum certified or better, marking her as the only female rapper to achieve that remarkable accomplishment.”

  20. Johny5 September 8, 2019

    Missy should go after the Adult R&B audience and put out songs where she sings like Beep Me 911 and P*** Don’t Fail Me Now… Those songs last long on black radio look at Toni Braxton.

  21. Billy September 22, 2019

    Glad Missy flopped! That wtf she get for laughing at Nicki and sharing Shether with Queen Latifah. She’s an undercover hater! She thought it was safe to comeback,she’ll NEVER beat Nicki number wise!

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