With the holidays fast approaching, Mariah Carey is getting her festive on early. Because, the diva supreme has just been unveiled as the face of Walkers Crisps’ Christmas campaign.
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The much-loved British snack (which goes by the name Lay’s chips in the US) enjoys a top tier rep in the UK and their media roll-outs are renown for being all sorts of memorable.
This year, they’ve tapped Mimi for a campaign that’ll run in tandem with the 25th anniversary of her ‘Merry Christmas’ album and signature holiday hit ‘All I Want For Christmas Is You.’
Speaking on the partnership, the songbird said:
“Everyone knows how festive I am, and it’s been fun getting into the holiday spirit this year with Walkers crisps – they’re irresistible!
I can’t say too much about the campaign yet, but there may be some fun twists at the end!”
Wayne Newton, Head of Marketing at Walkers, added:
“With Mariah on board too, our Christmas spirit has just stepped up a gear.
It doesn’t get much bigger than working with a global superstar like [her] and it’s been a big secret for us to keep – but we can finally announce that the rumours are true … the Queen of Christmas herself will be the star of our biggest ever Walkers Christmas advert. Keep your eyes peeled in the upcoming weeks for the ad.”
While some may scratch their heads, we’re all sorts of here for this alignment.
Walkers play no games with their campaigns and have major visibility. And with Mimi going all out this year for the landmark anniversary of ‘All I Want,’ we’re in favor of any and all means of maximizing its success during this milestone window.