Rihanna continues the flow of new releases. And this time, it’s of the literary persuasion.
Full story below…
Moments ago, the Bajan entrepreneur announced ‘The Rihanna Book’ – a coffee table offering of images she says has been five years in the making.
Check out the “trailer” and accompanying words from RiRi:
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Over 5 years in the making… happy to finally share this collection of incredible memories. Thank you to all of the photographers and artists that contributed and to @phaidonsnaps for working with me to publish my first piece of art in a new industry! Make sure you pre-order the book now on therihannabook.com 📚💗 #theRIHANNAbook
The book begins shipping October 24th, with prices starting at $150 and trends right up to $5500 (for a signed luxury edition). Click here to pre-order.
We hear the collective groan that greeted this from those waiting on new music from Ms. Fenty, who seems to be selling everything but new tunes these days.
However, we feel she’s playing the game extremely wisely.
Because, not only is she capitalizing on the stock in her brand (and in the process increasing said standing), she’s building up anticipation for her ninth LP in the process. Which, after the awkwardness that was the ‘ANTI’ pre-and-initial-release, she’s smartly avoiding this go round.