Lady Gaga has blasted straight to the top of the iTunes tally with her latest Pop bop ‘Stupid Love.’
Unleashed at midnight, the lead release from the superstar’s sixth studio album arrived in tandem with its colorful video.
Shot entirely on an iPhone 11 Pro, the Daniel Askill directed visual was boosted by a major Apple push. Indeed, as at writing, the tech giant has the vid splashed across their homepage, video channels, and other platforms.
It’s helped contribute to colossal excitement surrounding the song, which has hit #1 on iTunes US and is leading by a considerable margin. Same in the UK too.
Adding to the event-style roll-out is top billing on Spotify and Apple Music playlists and every-hour-on-the-hour first day radio play.
Suffice to say, Gaga and her team are going all out for the BloodPop/Max Martin production – the first taste of what some are speculating is the ‘Chromatica’ album.
Haven’t seen the ‘Stupid Love’ video yet? Click here to watch.