New Video: Mabel – ‘Boyfriend’

Published: Saturday 29th Feb 2020 by Sam

Brit Pop darling Mabel makes a bold bid for international stardom with new single ‘Boyfriend.’

The catchy cut comes on the back of her Best New Artist win at the 2020 BRIT Awards and serves as the first taste of solo music since debut album ‘High Expectations.’

Produced by Stevie Mac and co-written by Kamille (Little Mix) and Mabel, will the track elevate the starlet (daughter of Neneh Cherry) to higher heights?

Watch below and let us know…

Like much of her discography to date, the song is the musical equivalent of cotton candy. Sweet, fluffy, and kind of addictive.

Visually, there’s a clear drive to present her as a “performer” – which we’re not yet convinced is the best play. 8-counts aren’t for everyone and perhaps making the magic happen around her is the way forward.

In any instance, with much of her material being tailored-made for radio and streaming, we imagine that’ll be the driving force behind this. Rather than being powered by the her performance. A strategy that, as time has shown, does work. Just not for the long haul.

So while she has her work cut out for her getting an audience to invest beyond catchy choruses, we can see this being a hit of some sort, somewhere.

Do you?

Your thoughts?

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  1. Only Facts February 29, 2020

    Mabel honestly annoys the f*** outta me. Her songwriting is lackluster, she doesn’t have charisma or stage presence, etc. I just don’t get her appeal in the UK. Stop trying to make her happen in the US. It won’t work. Little mix has a better chance of getting a billboard top 5 than Mabel even being relevant in the US. Just my opinion

    • D February 29, 2020

      She’s basically the prototype that a lot of 16-30 year old women in Britain aspire to. Basic. Same hair. Same style. Same whack conversation skills. No discernible talent. Whether they’re black, white, Asian, Turkish or mixed race they all look the same on insta. It’s crazy.

  2. Shayla Queen ? February 29, 2020

    Girl, bye. Flat voice, less than average looks (amongst the gp, let alone next to other celebs), no personality… She is reaching.

  3. Sweetnothings78 February 29, 2020

    Love her mum.

  4. K_man February 29, 2020

    First of all she has an old lady name Mabel. Anytime her music videos come on at the gym I’m listening to my other music while the video is playing) I always see she was “Inspired” by other artist. I don’t see anything original from her I See stealing from other artist.

  5. Adina… Adina… Say Adina February 29, 2020

    Nah

  6. John5 February 29, 2020

    Mabel has an amazing voice… I wish they would market her more as a vocalist. Although I will say “Don’t call me up” is an incredible bop. Idk why people hate on her so much. She’s just a girl living out her dream… but her voice is great.

  7. Haterz Gon‘ Hate February 29, 2020

    Mabel has some Bops – sadly this is not one of them. The styling is all the way off, the video concept has been done, and getting her to dance was a mistake because she’s stiffer than Taylor Swifts arthritic right hip. It’s a no dawg. If her A&R don’t get the single choices and artistic direction right she’ll become an Zara Larson fire sale item ??‍♂️??‍♂️??‍♂️

  8. PinotNoir February 29, 2020

    OMG. What a letdown! Loved, LOved, LOVED High Expectations. Start to end. This is not it. *Spotifies Fine Line and Selfish Love*

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