‘Underdog’ is proving itself a winner for Alicia Keys.
The latest single from her delayed seventh album, ‘ALICIA,’ the Johnny McDaid-produced tune was released in January and only made a brief appearance in the Hot 100 at that time before slipping out of the tally for weeks.
However, after a lifeline came in the form of an Amazon-sponsored push (click here to read more), ‘Underdog’ became an anthem for essential workers in the wake of the coronavirus pandemic. Re-engagement from the public, alongside an aggressive promo campaign that’s seen her perform the song on a number of televised platforms in recent weeks, has spelled well for its renewed performance on the Hot 100.
See what we mean inside:
A week after topping iTunes (as we reported here), ‘Underdog’ re-entered the Billboard Hot 100 as revealed by the most refreshed edition of the tally.
Coming in at #69, the placement not only bests its previous #93 peak but also brings with it her highest occupancy on the chart since 2012’s ‘Girl on Fire’ (the song) peaked at #11. And, with improved response at radio and streaming, industry analysts suggest the lift could be just the beginning.
Could Keys be well on her way to her first top 40 hit in nearly a decade?