New Video: JoJo – ‘Small Things’

Published: Tuesday 23rd Jun 2020 by Sam

JoJo isn’t letting the pandemic put a pause on the campaign for new album ‘Good To Know.’

For, moments ago, the songbird hatched the video for ‘Small Things.’

A fan-favorite from the LP, the track was initially set to serve as its lead single. But the decision was made to press on with the equally well-received ‘Man’ – which is making steady strides on radio.

Unpacking the reason to release the visual, Jo explained:

“I’ve been trying to wait for the right moment to share this video with you. With everything going on in the world and in our own backyard, I didn’t want anyone to misconstrue its release as some kind of indication that I’ve moved on from the revolution at hand, here in America.
I want to say it clear as day: Black people made me who I am. Not only my longest standing friendships, but also the record executives, mentors, teachers, romantic partners, and loyal fans who believed in me and took a chance on me – they have all shaped me. Without their support in every way, and without the artists who inspire me to make music, I would not exist. My support for Black lives/art/love/safety/freedom is not a phase nor does it have an expiration date. I’m honored to be a part of R&B culture and I never take my warm reception for granted. Here’s a piece of art that we made to express how painful it can be to hold in your feelings. To act like you’re okay, when- in all honesty- you’re not. I wanted to video to feel like catharsis.”

Check out the video for ‘Small Things’ below…

Solid!

Your thoughts?

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  1. Timothy June 23, 2020

    This is amazing. Beautiful video! Did you see her covering „Pretty Wings“ for the Recording Academy? One of the best covers I’ve ever heard.

  2. Pat June 23, 2020

    Dope

  3. The+Truth June 23, 2020

    This bish is phenomenal. And that Twitter post and tribute she made to black culture … I’m almost in tears reading that.

    She deserves to be EVERY black list going forward. We love her!!!

  4. eric June 23, 2020

    Keep the “Comeback” video. This right here is my JoJo all day!!!

    • eric June 23, 2020

      I’ve watched it several times now and it has to be one of my top favorite videos from JoJo. I love the concept of bottled emotions and the different colors with their own meanings. And the closeup water scenes are nicely inspired by Janet’s “Everytime” video. There’s a little Aaliyah in there too. 10 out of 10 for this song and video!

  5. Dombalo Gombalo June 23, 2020

    Boooooooooooooring.

    • Teetee June 23, 2020

      F*** you moron

  6. Interac June 23, 2020

    One of my favourite songs on the album. Her runs in the second verse are 🔥!!

  7. citygirl June 23, 2020

    fav off the album. happy it wasn’t the first single but a very very strong song jesus 😭

  8. Keith June 23, 2020

    Kudos to JoJo for pressing on with her release. Hopefully she will one day be able to bring the music to us live…

  9. Jay June 23, 2020

    What has Jojo given back to the black community? I am a bit exhausted and over my limit with vultures. I’m sorry, I want more black girls back in R&B. It has become to vultured at this point. I use to be a fan, but now my perspective has changed. I’m sorry, but I can no longer support erasure of black girls voices. She is not apart of my R&B culture. Sorry

    • Fancy BISH June 23, 2020

      Shut up hater, go and read a book or better still donate to BLM.

      • Fancy BISH June 23, 2020

        Clarkson, SHUT IT 😂 Aren’t you tired of trying to be someone else yet? Damn!

    • Rootingforeverybodyblack June 24, 2020

      Agreed. Her statement about being apart of the R&B community and having warm reception from black people, confused me because I considered her a pop artist. I always have. Sure the first album was R&B, but she was marketed as a pop star from day one. I’m sure that’s because her whiteness gave her instant cross over appeal to white audiences. I only saw her on MTV and white award shows. I don’t recall her on BET and the black award shows. That change appears to be recent by way of BJ Morton. She kind of came off like she invited herself to “the cookout”.

  10. CALICO KIDD June 27, 2020

    Nice

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