The Weeknd is using his position as one of Pop’s biggest stars to encourage record labels and streaming services to publicly stand alongside the #BlackLivesMatter movement in the wake George Floyd‘s death.
Full story below…
As reported, the singer donated a colossal $500,000 to Black Lives Matter related causes yesterday.
And he’s gone on record to not only call for industry leading forces to do the same, but to remind them why.
In a brief but poignant social media post, The Weeknd – real name Abel Tesfaye – spotlighted the fact that Black music generates titan-sized profits for corporations; entities he says now ought to give back.
His words below…
That Grape Juice is honoring #BlackoutTuesday by using the day to cover stories that encourage social reflection and the eradication of racial injustice. Black Lives Matter.