Could Jennifer Lopez be the latest name to strut into the business of beauty?
It appears so!
Full story below…
The multi-hyphenate star, 51, ignited ample excitement when she shared the shot the below with the caption:
#JLoBeauty coming soon
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And it’s not conjecture. For, a December 2019 filing for “JLO BEAUTY” was made with the U.S. Patent and Trademark office.
As for its area of operation, it read:
“Cosmetics; skin moisturizers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”
Suffice to say, it looks like J.Lo is gearing up to play in the space that has proven lucrative for the likes of Rihanna and Lady Gaga – with Fenty Beauty and Haus Labs respectively.
And while she may not be first to party, there’s no denying that her brand has long been synonymous beauty, fashion, and all-round slayage. So this venture is definitely fitting.
La Lopez is also no stranger to entrepreneurship, having helmed a mid-00s clothing line and a wildly successful fragrance range. She recently also unveiled plans to buy NFL team the New York Mets with fiancé Alex Rodriguez.
All while juggling her music, TV, and film endeavors.
More power to her!