Just two years after seeing her seventh solo studio effort, ‘Sex & Cigarettes,’ quickly extinguished on the Billboard 200, R&B icon Toni Braxton looked to see her name printed in the tally’s upper rankings with its successor, ‘Spell My Name.’
Kicked off by R&B chart-topping hit, ‘Do It,’ and its funky follow-up ‘Dance,’ the opus served as the songbird’s premiere effort from new label nest, Island Records.
Boasting contributions from the likes of longtime collaborator Babyface and Antonio Dixon on the songwriting and production front while Urban hitmakers H.E.R. and Missy Elliott signed on as big named features, the LP arrived on digital shelves on August 28 – the most jam-packed day for music this year (as we mentioned here).
Curious to see where Toni landed in the shuffle? Click inside to find out:
Toni Braxton’s ‘Spell My Name’
First Week Sales (SPS): 7,100 units
Billboard 200 Debut: #163
Arguably due to the set’s soft promotional roll out, ‘Name’ may have won on the critical front but its chart arrival marks the lowest premiere position of her career to date. It fared better on the Top R&B Albums chart, however, where it entered at #21.
Click here to stream ‘Spell My Name.’