The Numbers Are In: Toni Braxton’s ‘Spell My Name’ Sold…

Published: Friday 11th Sep 2020 by Rashad

Just two years after seeing her seventh solo studio effort, ‘Sex & Cigarettes,’ quickly extinguished on the Billboard 200, R&B icon Toni Braxton looked to see her name printed in the tally’s upper rankings with its successor, ‘Spell My Name.’

Kicked off by R&B chart-topping hit, ‘Do It,’ and its funky follow-up ‘Dance,’ the opus served as the songbird’s premiere effort from new label nest, Island Records.

Boasting contributions from the likes of longtime collaborator Babyface and Antonio Dixon on the songwriting and production front while Urban hitmakers H.E.R. and Missy Elliott signed on as big named features, the LP arrived on digital shelves on August 28 – the most jam-packed day for music this year (as we mentioned here).

Curious to see where Toni landed in the shuffle?  Click inside to find out:


Toni Braxton’s ‘Spell My Name’ 

First Week Sales (SPS):  7,100 units

First Week Sales (Pure): 5,000 units

Billboard 200 Debut:  #163

Arguably due to the set’s soft promotional roll out, ‘Name’ may have won on the critical front but its chart arrival marks the lowest premiere position of her career to date.  It fared better on the Top R&B Albums chart, however, where it entered at #21.

Click here to stream ‘Spell My Name.’

[sales info collected from Penske Media’s independent analytics company Alpha Data, formerly known as BuzzAngle Music]

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  1. Steve September 11, 2020

    I bought it! It’s a good album! Toni deserves better than these numbers. Ugh.

    • Diabetes UNBOTHERED September 11, 2020

      Spell My Name?

      Apparently her fans can’t Either

      #FLOP

      • 🍭marilyn monh-O-E🍭 September 11, 2020

        Damn sis, go buy the album instead of saving $ for your chicken.

    • Zion September 11, 2020

      That dance song is pure trash! Do it with Missy should’ve got the video treatment and Gotta move on should’ve been the lead single.

    • Zion September 11, 2020

      Its game over for Toni she’ll be dropped after this, I’m actually surprised major labels have been signing her.

    • Edgle Bennett September 11, 2020

      I agree with you Sir, it’s a great album. I love it

    • Ron Searle September 12, 2020

      You are right. I have been in love with Toni and her music for more than twenty years but the last two albums are disappointing. The voice and style are still there but the songs are nothing like good enough .

    • chilepleaseee September 11, 2020

      This is not a good time for an artist like her to be releasing an album. She needs to be performing on daytime tv is she wants to sell an album.

  2. Diabetes UNBOTHERED September 11, 2020

    Lol this HASBEEN FLOP could never sell the 54K the Queen did with (a SOUNDTRACK) THE GIFT 1St Week debut @ #2… LMAO @ #163

    Spell My Name? Apparently Her fans Can’t.

    • Paulo September 11, 2020

      This is all I needed to know that you’re not true Hive. A real fan would know how much love and respect Bey has for Queen Toni.

    • Ask4yall September 11, 2020

      Ahhh lolz okkkk but ya queen Bey just had her 4th flop

  3. Pat September 11, 2020

    Toni had great commercial success n songs. She doesn’t really have a Stan base like her peers tho

  4. eric September 11, 2020

    Wooowwww. Not that they’d pay any attention, but I emailed Universal in July about how they were treating the project and not giving Toni what she deserves. In person, Toni is extremely friendly and not the kind of person you would ever want to hurt. I blame Universal for these numbers. I bought the physical CD (which has nice liner notes by the way) and it’s better than S&C. The “Do It” remix sounds so much better on a good stereo. I’m sorry more people aren’t paying attention and demanding more from Universal.

  5. Paulo September 11, 2020

    I wasn’t expecting huge numbers but damn. S** and Cigarettes and Spell My Name are grown music gems and people will regret not giving Toni her flowers while she and her one of a kind voice are still here.

    • Lavetta White September 13, 2020

      I don’t care what the numbers say, Toni got it right on this one..it’s too many young folks that dont understand real grown ass woman music..I really love this one..Congrats Toni!!!

  6. TruthTea September 11, 2020

    Wow. I bought it too. I’m shocked.

    • Michael September 11, 2020

      Me too

  7. TruthTea September 11, 2020

    Gotta Move On (ft. H.E.R.) should have been the lead single.

    • Eddie September 12, 2020

      Dang Toni. It’s time to go Independent. That’s what Brandy and Monica did. Brandy atleast sold 22,000 copies the 1st week. Mariah is gonna do way better than Toni, when she drops her book and album.

  8. 🍭marilyn monh-O-E🍭 September 11, 2020

    What a shame for our R&B Queen…,, no wonder her signed cd only costed for $13 in her online shop….. brandy even selling more…

  9. chilepleaseee September 11, 2020

    This is not a good time for an artist like her to be releasing an album. She needs to be performing on daytime tv is she wants to sell an album

  10. XYZ September 11, 2020

    Uff. That’s hard. But actually i wasnt interested as well. Her Last effort seemed more interesting, but was too short. And this was Like b Sides from her Last album

  11. Lola September 11, 2020

    Wasn’t available in a 30 mile radius where I live. At to order it online

  12. Toni Childs September 11, 2020

    Toni is in her 50’s. Strike one. She’s an R&B artist. Strike two. She’s a female R&B artist. Her days of pushing units are over. Maybe she would have sold more if she were still on TV…

    • MessyBoots September 11, 2020

      That part.

      Folks on here are are so delusional thinking a 50 plus black woman is going to slay a young person’s 2020 Billboard chart. Just like Madonna or other acts of her stature they debut and fall off immediately due to streaming. Those younger and newer acts sale horribly but they are STREAMED.

      Kids are not streaming Toni Braxton and that’s okay.

      Only KIDS care this much about Billboard chart placement. No self respecting adult over the age of 30 care about Billboard chart placement.

      A mature thirty, forty, fifty something cares more about lyrical content, production ,narrative, cohesion, quality etc

      On those fronts, Toni won yet again w/ another flawless gem of quality R&B that continues her legendary THIRTY year contribution to music.

  13. Gee September 11, 2020

    Honestly Gotta move on should have been the lead single. With Do it being the second single. Dance should have remained an album cut. Honestly Toni has not been a major selling force since the early 00’s so I am not too surprised. But I was expecting a little more.

  14. PhAtcat September 11, 2020

    I’ll spell her name: F-L-O-P

    How did flop ass Brandy sell 4x more than a legend like Tony???????

    • STARR September 11, 2020

      BRANDY LIVES IN YOU B****** MINDS RENT FREE. WHY BRING ONE BEAUTIFUL BLACK WOMANS NAME UP JUST TO TEAR ANOTHER DOWN???? B**** GET A GRIP AND A LIFE. BOTH BRANDY AND TONI BRAXTON ARE LEGENDS WHOS SALES ARE IRRELEVANT IN 2020. THEY ARE STILL VIBRANT AND MAKING GOOD MUSIC WHO THE F*** CARES ABOUT SALES. THEY BEEN HAD ALL THE COMMERCIAL SUCCESS AND ACCOLADES. WHAT MORE CAN THEY DO ATP P****. KEEP THE SALES TALK AMONGST THE JHENES, KHELANIS AND SZAS B****.

    • Urg September 11, 2020

      At lease spell her name right idiot its TONI not TONY.

  15. HOWYOULIKEIT September 11, 2020

    She’s doing what she loves. And the music is good.
    Listen to Nothing and Happy without you

  16. J September 11, 2020

    Y I K E S

    Hang it up, Toni. Your fans are nonexistent at this point. Hate to put it that way but real fans wouldn’t let their idols flop so damn hard.

    Love You Toni

    • Alta September 11, 2020

      Real fans? You’re kidding me 😂😂😂 Toni’s fans are just as old as she is. They aren’t concerned with album sales or music period. They probably don’t even know she has a new album out. Why she she give up because your dumb ass said so?

  17. Arthus Nico September 11, 2020

    It’s a great album, I play it over and over (without Dance and the Missy Elliott song) and I hope she keeps on making new music

  18. #TheTruth September 11, 2020

    I feel bad for her. She makes good music – Long As I Live is still on heavy rotation – and her voice is so beautiful, hands down upthere in my very favorite ones.

  19. Razor Ray September 12, 2020

    Every artist haves its day in the sun and then your day passes Toni has had hers and now the sun shines on someone else toni is still a very good singer but her time at the top has pass nice cd it made her some money but peoples taste in music has change.

  20. Truthteller September 12, 2020

    Toni and Mariah are hasbeens. They can’t sell no more

    • Eddie September 12, 2020

      Mariah will sell.miee than 7000 copies though

  21. Torrance Williams September 12, 2020

    Toni Braxton is a slow burn. When “Braxton Family Values” comes out she will get more sales.
    The pandemic hurts the Black dollars more.
    I still Love Toni Braxton. I play “Secrets” all the damn time!!!!
    Love Love Love the self titled album “Toni Braxton”

  22. Torrance Williams September 12, 2020

    I need a Mariah Carey vs. Toni Braxton Versuz!
    This would be epic.
    Both have several Major hits. They came out the same year.
    Toni has more Grammy’s, but Mariah has proven she can sell a track (Christmas song) and she has albums on albums on albums.
    I think this would be great for the culture!!!!!!
    They both Love the finer things in Life!
    They are very much a compliment to each other.

  23. James September 12, 2020

    Such a shame. The album is great.
    It’s classic Toni.
    She can sing, she is beautiful and she oozes elegance.
    Would have loved some David Morales remixes.
    Saw her perform last year in London, she’s a legend.

    I’ll always be a fan.

    No trolling please. I’m fully grown.

  24. Eddie September 12, 2020

    Dang Toni. It’s time to go Independent. That’s what Brandy and Monica did. Brandy atleast sold 22,000 copies the 1st week. Mariah is gonna do way better than Toni, when she drops her book and album.

  25. Timothy September 13, 2020

    I’m a Toni Braxton fan, yet I had no idea this album was being released. Poor marketing and PR. I’m shocked anyone bought it. Compare this promotion to what Mariah is doing for her new “Rarities” album. Big difference. Even the average person would’ve seen her promo on GMA and the US Women’s Open.

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