That Grape Juice editors may have praised the 48th annual American Music Awards (AMAs) for rendering its best showing in recent memory (via our annual roundtable review), but the ratings reveal Americans were none-too-impressed and opted to watch football instead.
Viewership = 3.8 million
The U.S. television premiere performances of BTS‘ ‘Life Goes On,’ Bebe Rexha & Doja Cat‘s ‘Baby I’m Jealous,’ Megan Thee Stallion‘s ‘Body,’ Dua Lipa‘s ‘Levitating,’ and Justin Bieber and Shawn Mendes‘ ‘Monster’ apparently weren’t enough to scare up high viewership figures for the ailing awards show.
Their combined star power (alongside performances from Lil Baby, Jennifer Lopez, and more) weren’t enough to save the 2020 edition of the ceremony as it drew its lowest ratings to date.
“…the AMAs hit a new low with a 1.0 rating in the adults 18-49 demographic and 3.80 million viewers in early Nielsen Live+Same Day data, a seven-tenths drop from last year’s telecast on the same weekend (the 2019 show adjusted up to a 1.8 rating and 6.73 million viewers). America’s Funniest Home Videos (0.5, 3.99M), the lead-in to the AMAs, also took a hit compared with its last original.”