American Music Awards Slip To All-Time Low Ratings

Published: Tuesday 24th Nov 2020 by Rashad

That Grape Juice editors may have praised the 48th annual American Music Awards (AMAs) for rendering its best showing in recent memory (via our annual roundtable review), but the ratings reveal Americans were none-too-impressed and opted to watch football instead.

Details inside:

Viewership = 3.8 million

The U.S. television premiere performances of BTS‘Life Goes On,’ Bebe Rexha & Doja Cat‘s ‘Baby I’m Jealous,’ Megan Thee Stallion‘s ‘Body,’ Dua Lipa‘s ‘Levitating,’ and Justin Bieber and Shawn Mendes‘Monster’ apparently weren’t enough to scare up high viewership figures for the ailing awards show.

Their combined star power (alongside performances from Lil Baby, Jennifer Lopez, and more) weren’t enough to save the 2020 edition of the ceremony as it drew its lowest ratings to date.

Report:

“…the AMAs hit a new low with a 1.0 rating in the adults 18-49 demographic and 3.80 million viewers in early Nielsen Live+Same Day data, a seven-tenths drop from last year’s telecast on the same weekend (the 2019 show adjusted up to a 1.8 rating and 6.73 million viewers). America’s Funniest Home Videos (0.5, 3.99M), the lead-in to the AMAs, also took a hit compared with its last original.”

[main photo source: Getty Images/AP Images]

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  1. J November 24, 2020

    Who knew these major award shows would start getting lower ratings than random episodes of The Game Season 8 on BET?

    The flop of it all. RIP cable.

  2. Drink my b**** juice November 24, 2020

    Cause this new age of talent are boring af.

    • Section8DaGreat November 24, 2020

      THE TRUTH!

    • Bam November 24, 2020

      Correct and comes down to lack of performance skill from the “popular” artist of today, the fact that many ppl have ditched basic tv/cable, and that so many artist are accessible online. If I can see a celeb everyday on Instagram why am I gonna go outta my way to watch them do a sorry ass performance on live tv? If the awards shows wanna survive they need to challenge these artist to step it up and attach themselves to a streaming service.

  3. DUH November 24, 2020

    Because we are tired of seeing the same Payola artist . Over and over🤡🤡🤡

  4. #TheTruth November 24, 2020

    No real singer up on that stage.
    You need a lil something of everything out there.

  5. Clarks0o0ñ November 24, 2020

    No Camila no clout

    • Nicky November 24, 2020

      Would have performed even worse. AMAs knew what they were doing to not give Camicky any noms or a performance slot despite releasing 8 flop singles.

      *sings* That girl is poisonnnn

  6. MessyBoots November 24, 2020

    They’re all losing viewers across the board..the film, TV, and music industry combined.

    Its shouldnt come as a shock to anyone w/ a thinking cap. We are living in unprecedented societal peril.

    There is no desire to see rich entertainers flaunt their success. Folks have way more serious issues to face than wasting time on some fan voted popularity contest.

    Just like CD sales awards ceremonies are DATED and tired.

    • Lyka November 24, 2020

      i agree 100% i have bette and more impotant things to then to watch this broing mainstream Artists

  7. Lyka November 24, 2020

    whire cares about this show the Artists want to show glammour, money how rich they are we have real serious problems grwon folks dont have time for that s***. Especialy with soical Media nobody gone watch it it over with this lazy shows boring white Artist, boring rappers who look and sound all the same and dont know nothing about life!!

  8. chilepleaseee November 24, 2020

    People stuck at home and still won’t watch this b******* lmao. Sad… we are tired of seeing Jennifer Lopez shake her ass.

    • MessyBoots November 24, 2020

      Beyooooond tired.

      How many more iterations do we have see of J Lo executing her stripper routine. 🤔😴

  9. 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) November 24, 2020

    Weeknd looks like mucha lucha from Cartoon Network😂🤣😂🤣😂

  10. DC November 24, 2020

    Meg and jay z couldn’t buy more views no wonder body flopping 😂😂

  11. XYZ November 24, 2020

    Because its trash. The music is trash, the majority of artists are trash and people only care for the performances anyway, so they watch them in YouTube. No one is still interested in those stupid award shows and those stupid speeches, honestly, we never were interested in the first place, we always tuned in for the performances.

  12. G-bby November 24, 2020

    We know. Every year award shows break records for lowest viewership. No one cares about award shows anymore. The mystique of being a celebrity was ruined by social media. Why sit through a boring award show, when you can just pick and choose which performances to watch on YouTube the next day? Television is suffering period.

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