Jay-Z is now getting into the fitness equipment market.
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According to TMZ, the mogul has invested in a new fitness startup called CLMBER, which is about to launch a pair of vertical climbing machines.
The news of Hova’s latest business venture comes after his wife, Beyoncé, partnered with Peloton in a huge partnership (as we reported here) and she released her Adidas x Ivy Park “Drip 2.”
While CLMBR sounds familiar to Peloton, the latter focuses on riding a bike and CLMBR simulates virtual climbing.
Novak Djokovic, the world’s top male tennis player, and Jay and Bey’s longtime fitness consultant, Marco Borges, are also investors.
Needless to say with both Bey and Jay now in the fitness machine market, could there be some friendly competition at home? What are…