Jennifer Lopez Officially Announces J.Lo Beauty / Unveils Teaser

Published: Monday 16th Nov 2020 by Sam

Jennifer Lopez is gearing up to unwrap J.Lo Beauty!

Full story below…

After ample teasing, the stage-blazer/bonafide boss has unveiled her aptly titled beauty range.

Set to arrive on January 1 2021, the line’s first promo has arrived. Check it out:

La Lopez first sparked speculation about the venture in December last year, when a filing for “JLO BEAUTY” was made with the U.S. Patent and Trademark office.

Its area of operation read:

“Cosmetics; skin moisturizers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”

We’re here for it!

J.Lo may not be first to party (see: Rihanna and Lady Gaga with Fenty Beauty and Haus Labs), there’s no denying that her brand has long been synonymous beauty, fashion, and all-round slayage. So this venture is oh so fitting.

What’s more, she is an established entrepreneur. Indeed, she’s helmed a mid-00s clothing line and a hugely successful perfume range.

This all while also being active in her music, film, and TV endeavors.

Again, a boss!


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  1. DojaCat Say So November 16, 2020

    Wow gorgeous hotness overload😍😍😍

  2. Zion November 16, 2020

    Too late! Should’ve done this 10 years ago.

  3. Gee November 16, 2020

    Rihanna already has this on smash. Jlo should have done this about 10 years ago. Just like her shoe line a few years ago it was late, and even though they were through a high end brand they looked dated. However I guess it’s cool to follow the trend instead of being trendsetter.

    • Dina November 16, 2020

      Bahahahahahaha u r delusional. Following the trend? Dear she is been in the business for over 3 decades creating perfumes and brands . Riri followed her steps in everything, even bey . Please stop. She is an icon

  4. tyty November 16, 2020

    She missed her mark…should have done this when she was at her peak. You mentioned lady gaga when Selena rare beauty is doing better than haus of labs.

  5. Gee November 16, 2020

    Rihanna may have done it after but she done it better in my opinion. The skincare line should have been done in between the perfumes, and clothes when she had the fashion, and music popping off at the same time. At this point with Beyoncé, and Rihanna dominating the fashion, and music and maximizing it to their benefit. I think Jlo missed the mark with this venture. My opinion, and I am sticking to it!!!

    • D0p3boii November 16, 2020

      Rihanna and Beyoncé music popping off? Didn’t the gift flopped and Rihanna hasn’t released music in years lol. JLO brand stays booked and lucrative. Hence why she’s been killing the game for decades.
      Stay pressed.

      • Singer November 16, 2020

        And they still both outselling and out streaming her.
        Jlo albums and singles have sold wood in over a decade now.
        And now she is coming to flop with this s***, Beyoncé and Rihanna got the fashion & beauty industry on lock.

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