Indeed, in serving as one of main releases to arrive in the thick of the global health crisis, it’s had a sticky trajectory; one which has seen many of its planned promotional activations paused or pivoted in light of the chaos that has torn through the entertainment industry.
Still, Mother Monster soldiered on and scored wins – namely a #1 debut with the LP on the Billboard 200 and a chart-topping single with ‘Rain On Me’ featuring Ariana Grande.
She also earned critical acclaim for the cinematic visual for ‘911’ – which, in light of a lack radio release, seemed more designed to be an album-selling vehicle.
All the while, there has been mass calls from fans to give ‘Sour Candy’ featuring BLACKPINK the official single treatment.
And it seems Gaga may be taking heed to their requests.
See what we mean below…
On social media, the singer ignited speculation by posting the snap below with lyrics from the track. A practice observant supporters have noticed to be a trend ahead of a song receiving the “all-out” treatment from the star.
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Fuelling speculation the more is the timing of Gaga’s partnership with Oreo, which sees her introduce a number of unique colorful flavors. A ‘Sour Candy’ tie-in, perhaps?
Whatever the case, it’s clear there remains a pronounced appetite for the track – which has thus far peaked at #34 on the Hot 100 on initial hype alone.
Here’s hoping all involved capitalize on the buzz and get things popping!