While the #VERZUZ battle between Ashanti vs Keyshia Cole had a polarizing effect on viewers, the masses tune-in in their millions.
For, the January 21 spar saw the R&B belles bulldoze the platform’s viewership record.
Full story below…
In an announcement made moments ago, #VERZUZ revealed that over 8 million in total watched the ladies’ much anticipated showdown.
The stats mean Ashanti and Keyshia broke the previous total viewership record of 6 million set by Brandy and Monica.
Peep the statement:
#VERZUZ does it again! More than 8.1 million people tuned in across Instagram and Apple Music to watch @Ashanti and @KeyshiaCole.
We set a NEW RECORD with 6 million TOTAL Instagram Live viewers — 1.2M at one time 👏🏽🙌🏽!!
Thank you to everyone who tuned in (and waited) to watch the first VERZUZ of 2021. We appreciate each and every one of you!!!
Here’s how the numbers were accrued:
Check out the recap and watch in full by CLICKING HERE.
View this post on Instagram