Moët Hennessy Acquires 50% Of Jay-Z’s Armand de Brignac In Landmark Deal

Published: Monday 22nd Feb 2021 by Sam

Jay-Z isn’t just a businessman. He’s business, man.

And the mogul continues to highlight why by way of savvy entrepreneurial moves.

The latest centers on Armand de Brignac, his luxury champagne brand.

For, market leader Moët Hennessy has announced its purchase of a 50% stake in the company.

Full story below…

The news, trumpeted moments ago, touts the partnership as reflecting a shared vision between Moët Hennessy and Jay-Z (real name Shawn Carter) for the future of the iconic Maison.

Philippe Schaus, President & CEO of Moët Hennessy said in a statement:

“For years we have been following the fantastic success of Armand de Brignac and admiring their ability to challenge some of the rules of the Champagne category. Often referred to as “Ace of Spades”, Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the traditions of the Champagne terroirs. Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world.”

Jay-Z added:

“I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further” 


Armand De Brignac is one of many successful businesses in HOV’s portfolio, which includes entertainment juggernaut Roc Nation and Monogram.

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  1. #TheTruth February 22, 2021

    Lmao at the name of his brand like he was French or something.
    Well this is purely marketing, the name or this transaction.
    No shade but when it comes to champagne, I don’t think a company like Moet needs the help of Americans to make a good product.
    It will certainly help them on the American market because nobody heard of a Armand de Brignac in France.

    • UHoesFunny February 22, 2021

      And you know all this how?? Lmfaooo.

      • #TheTruth February 22, 2021

        I wouldn’t talk if I didn’t know. I’m no internet troll.
        Champagne is French. Moet doesn’t Jay-Z to make a good drink. Nor the help of Americans. If you think the contrary, then you’re misinformed.
        This is purely a marketing move. Nothing else.

    • I can’t February 22, 2021

      Lmaooo, how many billion dollar brands have you built to think that your opinion of what Moet needs is even remotely relevant?? 😂

    • Jake February 23, 2021

      Well I’m French and I can say young people all know it. It’s a french name because it’s a french brand, obviously it’s Champagne. He didn’t came up with it, he bought the brand with the name. And Bernard Arnault and the LVMH family are smart, the Ace of Spades brand is clearly taking some parts in the market from Dom Pérignon, and that’s why he wanted to buy it, but Jay Z being a smart business man also he offered a partnership.

  2. Robertmercadoworld February 22, 2021

    I’m not a businessman I’m a business man.

  3. DC3 FOREVER February 22, 2021

    This man is just THE GOAT All the way around!

  4. UHoesFunny February 22, 2021

    All I see is $ign$ all I see is dolla $ign$

  5. Fancy BISH (FCK Sewer Queen, Maristench, Danzou The Fool & Clarksdump 🤣) 👊🏽💎💋 February 23, 2021

    Congrats Jay 🥂 🍾

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