Watch: Usher Unleashes Short Film With Rémy Martin

Published: Saturday 1st May 2021 by Sam

Usher may have a Las Vegas residency on the horizon, but he’s somehow managed to film a surprise short film in partnership with beverage brand Rémy Martin too.

Directed by Jake Nava, the visual celebrates the intertwined excellence of music and Cognac.

Aptly titled ‘Team Up For Excellence – The Film,’ the slick production spotlights the cultural link between Cognac and American music since 1917 in France — and how both have been linked ever since.

The 8-time GRAMMY winner invites viewers on a journey that spans the 1920’s through to the present day.

Along the way, the flick pays homage to the multi–cultural connections, styles, and rhythms of the past. From Blues to Hip–Hop Swing to Break–Dancing; all of which are very much anchored in the drive to excel.

Speaking on the film, the performer said:

“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist, but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”

Watch Ush in action after the jump…

Thoroughly enjoyable! As performers go, few can rival the sheen, shine, and slickness of what Mr. Raymond delivers.

An awesome brand alignment; one which has us amped for Vegas, his album, and more.

Your thoughts?

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  1. 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) May 1, 2021

    S e x tape please! 💅🏿💅🏿

  2. Winner May 1, 2021

    So cool!

  3. I Hate whyyt n blcc bitzzez aa May 1, 2021

    Usher feat janet jackson. Usher feat Ciara.. can’t wait for December for the show

    • I Hate whyyt n blcc bitzzez aa May 1, 2021

      Right now that’s our dream collaboration..usher n janet new song, video

      • Tino May 1, 2021

        Is this a real rumor or are you just hoping for it??

  4. HELLOKITTY May 1, 2021

    This guy is so full of himself it is unreal. Again I say, I DON’T SEE THE APPEAL!

    • COLD May 1, 2021

      Lol will you STFU.Talking about some damn APPEAL like he’s a new artist trying to make a name for himself lol. How many decades have Usher been singing?? How many millions of albums have Usher sold?? How many multiple number one hits does Usher already have?? Lol clearly millions of people all over the world thinks he has appeal.

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