Iggy Azalea Misses Billboard 200 With Debut of Third & Final Album ‘End of An Era’

Published: Wednesday 25th Aug 2021 by Rashad

Across mixtapes, EPs, and studio albums, the last 11 years have seen the name Iggy Azalea almost become synonymous with ‘critical acclaim.’

Lauded for her glossy music videos, undeniable bops, and little-engine-that-could hustle (before and after the endorsement of a major label), Azalea has managed to consistently defy industry odds despite a lack of support from radio and industry peers – a condition she’s not minced words over in interviews.

Yet, despite the fanfare, the Rap diva’s had the tallest hill to climb to see that success mirrored commercially.

After a string of nonperforming projects, her last musical hurrah came courtesy of the August 13-released ‘End of an Era’ – her third and reportedly final studio album.

Look inside to see how it fared.

Iggy Azalea’s ‘End of An Era’

First Week Sales (SPS):  <5,700 units

Billboard 200 Debut:  <#200

Indication of the effort’s chart performance may have been foreshadowed by the nonperformance of its (buzz and official) singles – the scrapped ‘Sip It’ (featuring Tyga), ‘I Am the Strip Club,’ and ‘Brazil.’

With its inaugural sales tracking week behind it, the minimally promoted ‘Era’ premiered outside of the Billboard 200 – making it her first studio album to do so. Its predecessors, ‘The New Classic’ (2014) and ‘In My Defense’ (2019), peaked at #3 and #50 respectively on the same chart.

Her devoted fans – affectionately called #Azaleans – shouldn’t feel defeated, however.  Redemption could certainly come via exposure received on the recently launched ‘I Feel Good Tour’ with Pitbull as well as the heavily teased ‘End of an Era’ deluxe edition.

[sales info collected from Penske Media’s independent analytics company Alpha Data, formerly known as BuzzAngle Music]

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  1. Clarks0o00ñ August 25, 2021

    She was trending on Twitter the day she released the album

    Infact, she was trending on Twitter the day she unveiled the album artwork
    Smh

    Yall keep tweeting and liking but yall aren’t streaming and buying.

    Just look at that flopmani girl, shes always trending on Twitter but her career is still in the gutter after 4 years of leaving 5th harmony

    • Farrahs Luggage August 25, 2021

      Where’s your burrito on the charts this week? ☺️

      • Clarks0o00ñ August 25, 2021

        Camila is not the one begging mtv for a vma performance, that’s ur girl flopmani
        😂😂

        Continue worrying about Camila, while chloe comes in and snatch that spot from flopmani
        😂

      • Farrahs Luggage August 25, 2021

        Answer, loser. Where’s your burrito 🌯 on the charts?! 🌮 🌯 🐷

      • Clarks0oñ August 25, 2021

        Where is normani’s album
        Where is normani Grammy nominations
        Where is normani solo top ten
        Where is normani solo tour
        Where is normani number 1 song
        Where is normani’s solo vma award

        Answer LOSER 🤡💩
        😂😂

    • Farrahs Luggage August 25, 2021

      🌯 🌮 🐷 🐖

    • Becky Goodhair August 26, 2021

      Only a naive artists believes Twitter support, indeed. Mentions and Retweets cost no $. If those DON’T convert into sales, your fans support by gasing you up. Best to deactivate your account in such case.

  2. Farrahs Luggage August 25, 2021

    I mean the album sucks. It’s pop. And not good pop. And sip it isn’t even on the album.

    • Clarks0o00ñ August 25, 2021

      Atleast iggy has a body of work

      Where is normani’s album,

      Answer ugly àpe
      😍

      • Shayla Queen™ 👑 August 26, 2021

        SCREAMING 🤣

  3. kiena August 25, 2021

    I KNOW POPLE GONE SAY FLOP BLABLA AND I DONT EVEN LISTEN TO HER MUSIC BUT SHE IS THE PERFECT EXAMPLE HOW THE MUSIC INDUSTRY MANIPULATE MOST ARTISTS AND FANS. ALL THIS AWARD SHOWS AND LABEL WHO HYPING YOU AT THE BEGINING AND LATER THEIR DROP YOU…FOR ME THE BILLBOARD CHARTS ARE SUPER STRENGH ALL THE NUMBERS ETC…THEY CONTROLL WE DONT KNOW WHAT REALY HAPPEN BEHIND THE SCENES. DONT DO MUSIC FOR THE CARTS OR AWARD SHOWS THE WAY THE INDUSTRY HYPE YOU THE SAME WAY THEY GONE LET YOU FALL THAT WILL HAPPEN WITH UPCOMING ARTISTS LIKE NORMANI,CHLOE ETC
    EVEN IF THEY DONT CHART IT DONT MEAN THEY CAN NOT BE HUGE STOP WATCHING ALWYS AT NUMBERS ETC AT THE END OF THE DAY WHITE PEOPLE CONTROLL YOUR FAVOURITE RAPPERS AND SINGERS… THATS THE REASON SOME ARTISTS WANT TO DO ANTHING COMPLETLY BY THEIR OWN AND BE INDI!

    • Becky Goodhair August 26, 2021

      She got #1 by curating to whites.
      The minute she wanted to become black, white suburban teens iced her out. Whites expect loyalty to their pride in order to show loyalty in return. Look at Trailer Swift; she’s never veered off the white script. Result? An unbreakable career.

  4. J August 26, 2021

    RIP TO YA CAREER SIS ☠️☠️☠️

  5. Becky Goodhair August 26, 2021

    Smarter to tell buyers this will be your last album halfway through the era—NOT before it had had a chance to hit big. You can no longer create sales FOMO, like the time of physical CDs, when all of the album will be accessible online as long as the web exists. Better luck with cosmetics…

  6. Becky Goodhair August 26, 2021

    Only a naive artists believes Twitter support, indeed. Mentions and Retweets cost no $. If those DON’T convert into sales, your fans support by gasing you up. Best to deactivate your account in such case.

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