Across mixtapes, EPs, and studio albums, the last 11 years have seen the name Iggy Azalea almost become synonymous with ‘critical acclaim.’
Lauded for her glossy music videos, undeniable bops, and little-engine-that-could hustle (before and after the endorsement of a major label), Azalea has managed to consistently defy industry odds despite a lack of support from radio and industry peers – a condition she’s not minced words over in interviews.
Yet, despite the fanfare, the Rap diva’s had the tallest hill to climb to see that success mirrored commercially.
After a string of nonperforming projects, her last musical hurrah came courtesy of the August 13-released ‘End of an Era’ – her third and reportedly final studio album.
Look inside to see how it fared.
Iggy Azalea’s ‘End of An Era’
First Week Sales (SPS): <5,700 units
Billboard 200 Debut: <#200
Indication of the effort’s chart performance may have been foreshadowed by the nonperformance of its (buzz and official) singles – the scrapped ‘Sip It’ (featuring Tyga), ‘I Am the Strip Club,’ and ‘Brazil.’
With its inaugural sales tracking week behind it, the minimally promoted ‘Era’ premiered outside of the Billboard 200 – making it her first studio album to do so. Its predecessors, ‘The New Classic’ (2014) and ‘In My Defense’ (2019), peaked at #3 and #50 respectively on the same chart.
Her devoted fans – affectionately called #Azaleans – shouldn’t feel defeated, however. Redemption could certainly come via exposure received on the recently launched ‘I Feel Good Tour’ with Pitbull as well as the heavily teased ‘End of an Era’ deluxe edition.