Beyonce and JAY-Z shine luminously in their new Tiffany & Co campaign.
Aptly christened ABOUT LOVE, the promotional push will see the iconic couple do more than pose it up in the jewels.
For, a core component of the pact will see The Carters pledge $2 Million to historically Black colleges and universities (HBCUs).
Full story below…
Together with Tiffany’s, the stars – by way of their charities BeyGOOD and the Shawn Carter Foundation – will donate the seismic sum to benefit five small universities.
They are: Lincoln University in Pennsylvania; Norfolk State University in Virginia; Bennett College in North Carolina; the University of Arkansas at Pine Bluff in Arkansas; and Central State University in Ohio.
Students looking to benefit from the fund must be pursuing degrees in creative fields like media, performance, visual arts, and design. There are also provisions for those studying history and communications.