Lady Gaga and Westfield have announced a unique partnership in promotion of ‘Love For Sale’ – the singer’s new collaborative album with Tony Bennett.
Full story below…
The freshly unveiled pact will see Mother Monster stage a global live-stream concert for the Jazz LP that will be beamed into 21 Westfield shopping malls across the world on September 30 (the day before the album drops).
Attendees will be able to watch from within physical Fan Zones at Westfield locations across Europe and the US, including Westfield London.
There will also be the option to watch online Live.Westfield.com – which boasts unique options, including the ability to host virtual watch parties.
Speaking on the show, Gaga said:
“I love singing jazz music, and am very excited for everyone to hear my new album with Tony Bennett, ‘Love For Sale’. I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can’t travel to them.”
Caroline Puechoultres, Chief Customer Officer for Unibail-Rodamco-Westfield, added:
“To partner with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album. Our network of destinations offers the power to bring people together and share in memorable experiences in partnership with artists and brands. The safety of our visitors to Westfield is of upmost importance to us, and as such a wealth of measures are in place across all our centres including, hand sanitisers and extra cleaning to help provide reassurance to our guests during these uncertain times. We are delighted to deliver this 360 Gaga experience to fans and customers, particularly at our newly branded centres and hope the public enjoy the experience .”
Jurgen Grebner Executive Vice President International Interscope Records concluded:
“Having worked with Westfield on a number of live music events, it’s really exciting to be able to take an artist performance to the next level across the Westfield audiences both online and off. The collaboration is a first for us where fans will be able to be part of Lady Gaga’s performance of jazz classics through the intimate streamed event, or at one of the 21 Fan Zones in ten different countries, truly bringing audiences together across the globe.”
The show adds to a packed plate of activity for Gaga, who this week will be unwrapping ‘Dawn of Chromatica: The Remix Album.’
After that, October 1 brings with it the arrival of ‘Love For Sale,’ while October 14 ushers the return of her ‘Jazz & Piano’ Vegas residency. November 24 sees her back on the big screen in ‘House of Gucci.’