Lil Nas X‘s debut album ‘Montero’ arrived today to rapturous applause from fans and critics alike.
Led by chart-topper ‘Montero (Call Me By Your Name)’ and follow-up smash ‘Industry Baby,’ the set has been supported by what has been deemed one of the most well-executed marketing campaigns in recent memory.
Indeed, the set’s infectious music has been paired with high-octane performances and Nas’ quirky use of social media – which he has cleverly used as a potent promotional tool.
The masses have watched on and marveled as the performer played up being “pregnant” with the long-awaited LP. Each stage – from the announcement to the baby shower to the labor and delivery all were comically chronicled.
All, it seems, has created the perfect storm of buzz around the project.
See what we mean below…
‘Montero’ is all to a fire-fuelled start on iTunes, where it reigns at #1 on the Worldwide tally.
On a localized level, the album is also in pole position in the US, UK, Australia, Brazil, Canada, and Spain among others.
Meanwhile, it’s sitting just behind Drake on Apple Music US.
Suffice to say, ‘Montero’ is off to a fire-fuelled start.