Taylor Swift is christening the charts as holy ground.
For, the sales for her ‘Red (Taylor’s Version)’ album have increased again and she is on course to break a major record as a result.
More details below…
Per Hits Daily Double, the album is primed to open with…
570,000
[Sales Plus Streams]
Of that sum, 353,000 units are set to come from pure sales alone, while the rest is from streams.
Many of the pure sales are set to come from vinyl, with projections aiming for vinyl sales at 110,000 units. Because of this, ‘Red (Taylor’s Version)’ is pacing to break the record for the biggest vinyl sales week in history, besting her own record set by ‘Evermore’ earlier this year.
With large sales on all fronts, ‘Red (Taylor’s Version)’ will be the biggest opening for a female album since her own ‘Folklore’ album from last year.
The news comes as Swift dominates streaming services and sets new records there too.