When Beyonce belted out her hit ‘Upgrade U,’ it’s clear that the lyrics illuminated fact.
For, together with mogul husband JAY-Z, Queen Bey is proving that there is ample power in her commercial clout.
Case in point The Carters partnership with Tiffany & Co.
Find out why below…
It’s been confirmed that Tiffany & Co posted a record-breaking 36% profit increase in 2021 – an “all-time high.”
The shiny win is being attributed to strong sales of its ‘Blue Book’ collection following the global activation of Bey and Jay’s ‘ABOUT LOVE’ multi-tiered marketing campaign.
Beyond the sparkly snaps, a core component of the pact will see The Carters pledged $2 Million to historically Black colleges and universities (HBCUs).