Beyonce

Beyonce & JAY-Z Help Lift Tiffany & Co Profits to Record Highs

Published: Monday 31st Jan 2022 by Sam

When Beyonce belted out her hit ‘Upgrade U,’ it’s clear that the lyrics illuminated fact.

For, together with mogul husband JAY-Z, Queen Bey is proving that there is ample power in her commercial clout.

Case in point The Carters partnership with Tiffany & Co.

Find out why below…

It’s been confirmed that Tiffany & Co posted a record-breaking 36% profit increase in 2021 – an “all-time high.”

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The shiny win is being attributed to strong sales of its ‘Blue Book’ collection following the global activation of Bey and Jay’s ‘ABOUT LOVE’ multi-tiered marketing campaign.

Beyond the sparkly snaps, a core component of the pact will see The Carters pledged $2 Million to historically Black colleges and universities (HBCUs).

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