After ample teasing, The Weeknd sprung a surprise on fans with the official announcement of his new album, ‘Dawn FM.’
And the LP is arriving sooner than you may think!
Full story below…
Seconds ago (yes, seconds), the Pop titan lifted the lid on the project – which follows 2020’s mega-selling ‘After Hours’ album.
As earlier hinted, he’s eschewing the lengthy roll-out and instead of dropping the entire album THIS FRIDAY (January 7).
Prior to now, the primary track folk have been privy to hear is taster effort ‘Take My Breath.’
The ‘Dawn FM’ announcement came in the form of a cinematic trailer. Check it out:
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A bold, but possibly brilliant move.
Historically, albums from heavy hitters have generally been scheduled for later months (see: Q3/Q4) and almost always never at the start of the year. The reason being that consumer spending tends to dwindle after hyperactivity during the festive window.
That said, with most teams following that trend, Q1 is routinely one of the quietest frames on the release calendar and, as such, one of the least competitive too.
Put simply, with Christmas music dropping off at a rapid rate and the only major offerings being those already out (Adele et al), Abel theoretically has a clean slate to dominate. Thus rendering this move a possible masterstroke.
Add to that the fact that streaming is now the standardized means of music consumption (24/7, 365), the whole notion of shoehorning “big releases” to later in the year may itself be an archaic concept.
Suffice to say, The Weeknd’s ‘Dawn FM’ will be an interesting test of that.
Our rambling aside, we’re excited! Are you?!
![Behind the Scenes: Future, Metro Boomin, & The Weeknd's 'Young Metro' Music Video [Watch]](https://thatgrapejuice.net/wp-content/uploads/2024/04/young-metro-thatgrapejuice-2024-behind-scenes-weeknd-boomin-future-464x260.jpg "Behind the Scenes: Future, Metro Boomin, & The Weeknd's 'Young Metro' Music Video [Watch].")
It’s not a surprise if you announce it 🤦🏾♂️
Judging by the performance of the first single and the lack of excitement, something tells me he’s going to wish he didn’t release this so soon. Overexposure will ruin his career
That or his ego and sense of entitlement
Can’t wait! Me love him long time!
He doing too much. Finna burn out soon.
Please get a proofreader for your articles. I’m a fan of Abel but also worried about him burning out, it seems like more of the same
Do you love me long time like the infection in my a$$?
The clinic tried to rid me of it, told em that I’ll pass.
The discharge that I wake up to each morning in my bed.
And the scent of fish it creates finna knock my boyfriend dead!
Ah dat me ah seh #1Diva
Go Diva! You are the best! Do yo thang hunnie
KING is finna slay and you ugly ass hoessss gonna keep seething about it 💋
Monica isn’t finna slay 💀
UGGmillia damn sure ain’t 💀
She already has. Monica hasn’t 💀
2 flop singles in a row and a DOA album only 4 years into her young career. Show me the slayage bissshhhh💀
No doubt this will be a snooze fest 🥱
Word 💯
I am completely fine with this 😎
Take a break please. Him , Taylor,ari same artist every year getting boring . This 2010- era of music has only a few artist who make music. The artist know they will only be hot for so long so drop back to back before the label move to the next young artist.
I’m ready King Abel ✊🏽
dis-Abel’d will find out that his mid-80’s rip-off sound engineered by Max Martin will see him limping into the new year…..
Nobody asked for this Flavorless Abel album.
Can’t wait…