Beyonce continues to blaze a trail with her business empire – and new haircare line CÉCRED is her latest venture.
Officially launched this week, Queen Bey celebrated its arrival with an elegant event in Los Angeles.
Joined by her Mom and partner in the business, Tina Knowles, and daughter Blue Ivy Carter, the superstar mingled with guests and beauty tastemakers and opened up about her mission with CÉCRED.
The event follows Beyonce’s stunning spread on the cover of ESSENCE Magazine to promote the brand’s landing.
Check out more from the launch night celebration below…
BEYONCÉ E BLUE 😭pic.twitter.com/Um5dgiy9NI
— BEYHIVE (@beyhivecombr) February 21, 2024
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If I wanted to be a clown when I grow up, my mom would totally support me.
Sorcery and wigotry at its finest.
Sigh another flop venture for Oldie Bey. Stick with touring sis.
Does she have to turn everything into a damn photoshoot
A launch for shampoo, conditioner, and some hair grease lol girl bye. She will never be Fentyanna. I can’t stand that ego maniac
Really interested to see how good this actually is — currently in limbo with hair care products. Nothing seems to properly stand out right now, so i’m seated!