JAY-Z has long been clear that he’s not just a businessman – he’s a business, man.
And his latest move reaffirms that in earnest.
Video In-Article Ad (Desktop)For, the mogul has re-upped his deal with the NFL to keep Roc Nation in pole position when it comes to the Super Bowl Halftime Show.
Video In-Article Ad (Desktop)Full story below…
Video In-Article Ad (Desktop)HOV and the NFL inked their initial deal in 2019 for a five-year term.
Video In-Article Ad (Desktop)The agreement installed Roc Nation in the co-producer seat for the globally-renowned spectacle and brought with it record-breaking ratings for Halftimes by the likes of Usher and Jennifer Lopez & Shakira,
Video In-Article Ad (Desktop)Now, the league has confirmed that they have renewed the pact.
Video In-Article Ad (Desktop)NFL Commissioner Roger Goodell confirmed the news during the league’s annual owners meeting in Atlanta.
Video In-Article Ad (Desktop)Goodell deemed the relationship as “mutually positive” and added:
Video In-Article Ad (Desktop)“I’m not sure either one of us really spend much time talking about contracts. Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
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Details haven’t been divulged and it’s not known, as of writing, what the new term is.
Video In-Article Ad (Desktop)What is for sure is that Roc Nation looks set to be at the helm of Halftime for the foreseeable.
Video In-Article Ad (Desktop)And we’re here for it!
Video In-Article Ad (Desktop)As reported, Kendrick Lamar has been tapped to headline the 2025 Super Bowl Halftime Show in New Orleans on February 9.
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Nicki is somewhere punching air💀
“For four years, I’ve been screaming not just Diddy, but Diddy and Jay-Z are monsters,” jay Z and Beyonce are next.
Congratulations to him
Jay gotta be prepared for the SB show to flop without getting lil Wayne to perform