Jay-Z is not just a business man – he’s a business, man.
And he keeps adding to his portfolio of colossal deals. This time by way of a new pact with the NFL.
Full story below…
In news which hit the wire moments ago, it was revealed that Hov has teamed with the football force for an entertainment and social justice initiative – which’ll play out over the course of the 2019/2020 season.
As part of the deal, Jay and his Roc Nation entity will contribute to the league’s Inspire Change activism drive and serve as the “NFL’s live music entertainment strategists.”
The latter will see them involved in the NFL’s entertainment endeavors and also co-produce the 2020 Super Bowl Halftime Show.
And while that’s led some to assume a Hova Halftime is incoming, NFL commissioner Roger Goodell says that’s not Jay’s immediate goal:
“He was very quick to say that he does not want this to be about him performing, that it was broader than that. It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.”
Jay himself said of the deal:
“I think we have autonomy. I anticipate that there will be a lot of—with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.” [Source]
This is major – and also a little surprising.
Primarily given reports of Jay and others “allegedly” advising Travis Scott to not participate in this year’s Halftime Show (with Maroon 5) due to the on-going drama with benched player Colin Kaepernick (see: kneeling).
Whatever the case, it’s clear Mr Carter is taking a proactive approach to mending the NFL’s relationship with “the culture.” We’re excited to see what the partnership yields.