Kanye West is weighing in again…but this time, it’s on himself.
Hitting the Governors Ball in NYC last night, the Rapper arrived at the event to debut new material from his forthcoming LP ‘Yeezus‘…and share his thoughts on why he no longer cares about selling records.
His words below…
“With this album we ain’t drop no single to radio. We ain’t got no NBA campaign, nothing like that. Shit, we ain’t even got no cover. We just made some real music. Like, back when I used to make albums and shit, a couple years ago, we’d go away and work on the album for months or something.
We’d always have to hold the album to like August, or September or till the perfect moment and shit. Because it mean that ‘I think would sell more if it get more audience and shit.’ But honestly at this point when I listen to radio, that ain’t where I want to be no more.
Honestly at this point, I could give a fuck about selling a million records as long as I put out an album for the summer that y’all can rock to for all fuckin’ summer… At this point I don’t really give a f*ck about outside opinion.”
As a performer whose sales have oft put many a Pop Princess to shame, we’re sure we’re not the only ones surprised by West’s remarks.
For, it’s pretty interesting that he’s developed such disdain for the machine that put him on the pedestal he now looks down on it from.
Of course, while the simplistic nature of the project should see him cut costs and reap greater profits than he would have done had he gone the ‘mega campaign’ route, there are some who feel his strategy this time around is more lazy than it is artistic.
A ploy, according to some, to claw back his credibility as a musician’s (and not a celebrity) after kissing it away with every public appearance made with Tabloid Tammy herself, Kim Kardashian.
Basically…it’s hard to keep it real when one’s brand is smothered in fake.
Watch his performance from last night here!
![Kanye West Teases New Song 'Beauty And The Beast' [Listen]](https://thatgrapejuice.net/wp-content/uploads/2024/10/kanye-west-1-464x260.jpg "Kanye West Teases New Song 'Beauty And The Beast' [Listen].")
![Stream: 'Wicked: the Movie' Soundtrack [Cynthia Erivo, Ariana Grande, Michelle Yeoh, Jeff Goldblum, Jonathan Bailey, & More]](https://thatgrapejuice.net/wp-content/uploads/2024/11/wicked-soundtrack-trailer-thatgrapejuice-cynthia-erivo-ariana-grande-464x260.jpg "Stream: 'Wicked: the Movie' Soundtrack [Cynthia Erivo, Ariana Grande, Michelle Yeoh, Jeff Goldblum, Jonathan Bailey, & More].")
![New Video: Jon B. - 'Natural Drug' [Starring Cynthia Bailey]](https://thatgrapejuice.net/wp-content/uploads/2024/11/natural-drug-video-thatgrapejuice-jon-b-2024-cynthia-bailey-464x260.jpg "New Video: Jon B. - 'Natural Drug' [Starring Cynthia Bailey].")
Sometimes I just gets to that point. When you have sold enough records and won a lot of awards. You just want to make music that you love and that makes you happy. Thats when you can reveal your true artistry. I respect artist that do that. Beyonce did the same thing with 4. It really brings out their creative side when they’re not trying to apeal to the public.
Beyonce didn’t do anything! She just flopped!
F*** you beyonce didn’t do no s*** she flopped in HD.
Sold more than your fav though
@RAISSA,
I completely agree. Those who enjoy real music realize that radio is leaning toward a very unattractive format. Some artists don’t want to focus on commercial success for every album forever. Sounds like he is to the point where he just wants to make music that he loves for his fans and doesn’t want to have to worry about creating commercial music that will be fully marketed and force fed to millions. Beyoncé made the same decision before recording ‘4.’ I think it’s great that more artists have taken advantage of the position that they have earned that allows them to make these sort of decisions. It will have a positive impact on the quality and authenticity of music in general.
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I’m so mad at his vest with the matching colored bag…..how you doing Ms. Keyona Nine West!!!
LOOOL!
Haaaah
His music sells anyway! Regardless!
agreed bra
He might not care about album sales but im sure his record label does…
well, since he’s on his own label, I’m guessing they don’t care either…
i can’t wait!
better than these bubblegum rappers compromising themselves for hits.
lock you @ss up,kanye is a hypocrite don’t act like you don’t know that you on your hating sh-t as usual i see..i respect Kayne thought he a great artist, i will always put him above Eminem jay-z and whoever else down that line.
I’m sure doesn’t, he sold out a long time ago.
“Basically…it’s hard to keep it real when one’s brand is smothered in fake.”
People always compliment the writing on this blog and I always dismiss it as being okay, but that line right there? Excellent and absolutely true. The problem with Kanye is he has more drama than most female singers with or without Kim. He’s always ranting or bitching about something, and then showing himself to be a hypocrite.
He’s all about the music but who was wearing the white mask while performing and calling his song “Yeezus”. I get so tired of all his issues with industry but at the same time you know the second he doesn’t sell enough or win an award he throws another tantrum.
Kim is another tantrum waiting. Right now he’s all “My baby mama” but in a few weeks/months it’ll be “This b**** trapped me” “She was always looking at the dollars and not me”.
He’s just saying that because he knows his arrogant ass will sell regardless…if it were Bjork,Nas,Lupe Fiasco or Kelis saying this,i might have believed it,BUT KANYE,Hell NO…But his gimmick works,just that he lost me after GRADUATION.
he lost me after he got married to the anti-christ of pop culture.
I agree with you, but they are not married.
Oh please Kanye. You know you will sell regardless that’s why you can say that. The whole no image on the front of the album and naming it ‘Yeezus’ is to GET attention. Boy bye.
No single, no nba campaign, no album cover but hella controversy lol. I predict 300-350k first week…..
i don’t believe This Rant.
*leaves Post*
I do respect that.
**adds to my “I Wanna Lick His Balls” list***
Kanye is a w****.
**looks at your name***
Kanye has such a strong fanbase, boys idolize him & wear whatever he wears there are sites dedicated to dressing and emulating his style . Rappers copy him. So he will always be legendary!
Ugh I hate to agree with you…but agreed.
Dont nobody dress like him. Speak for yourself!
They do. Kanye pretty much started the whole “preppy” “metrosexual” style in hip hop. Pharell had the skater thing, and Kanye had the preppy.
@Sam :
I know Why you Deleted the beyonce post, Don’t worry. 😉
What Beyonce post
Why was the Beyonce post deleted???
I have a tremendous amount of respect for Kanye because he’s always spoken from the heart (whether it was right or wrong). He’s not anyone’s puppet and even if you don’t agree with him, you can at least respect his position on just about any matter (his mentor Jay Z, Taylor Swift, Pres. Bush, Katrina, etc). He’s one of the few brave enough to not give a damn about the label standards or politics that go on. People may laugh at him and call him dramatic, but he’s not lying about the state of this industry. Radio sucks and artists these days are not taking their “art” seriously. It’s all about inflation and false hype. “Singers” produce one microwavable hit after another. Everyone sticks to the formula and very few have a distinctive sound. If this man want to be more about musical integrity than watering down his music to play by someone else’s rules, I’m all for it!
I never for once expected you to be this gullible…I respect your opinion though
I get it! …People these days think EVERYONE is always plotting and scheming. That may be because 95% of the industry is restoring to that in these desperate times. People just choose to ignore it when it comes down to their favs (and give them passes), while they seek pleasure in attacking all the others for it. I’m not saying that Kanye hasn’t pulled a gimmick or two in the past, but some of his motives line up with a few of his actions. He could have maneuvered differently when it came down to certain choices if he wasn’t being sincere, but instead he seems to be making chart success difficult for himself. That album cover is just horrendous and its makes for terrible marketing. The whole radio thing could be contrived, but Kanye isn’t even showing concern about other rappers moving up their album release dates to compete with him. I just personally think he can make a bigger splash with this album if he wanted to. So, I’m convinced he’s not targeting commercial success.
I’ve never come across someone as self-centered as this man UGH… I bet he sucks his own d***. Hey Kanye, if you aren’t interested in selling you can always leak your s***…just a thought.
lol yea he probably do suck his own d***…but the boy is a genius with it….
What’s wrong with that?
I even used to suck my own balls and swallow my c** too . .
But honestly at this point when I listen to radio, that ain’t where I want to be no more.
THIS!
“It’s hard to keep it real when one’s brand is smothered in fake”
——————-
Quiet as it’s kept.
And d*mn at Kanye Omari West trying to go all artistic on us: no promo, no campaign and stuff. Chile please.
Your woman is about to pop. Kim is about to pop in L.A.! You’ll get more publicity than you ever dreamed of, Kanye. Who you tryna fool with that BS?
We just don’t believe you Kanye. Not anymore.
Yall hate the Dark Music: But ya’ll dont say nothing about the molly, strip club, trap music that is shoved down your ear on a daily basis with zero substance.
Ya’ll hate that he called the album Yeezus: the name Jesus Christ has power and makes demon run. The name Yeezus is nothing more than a name and has no power. Ya’ll gave the name more power than it really has.
I am a God: God said that there are other Gods and he is the “one true God”. Do you think God is trembling because a mere mortal man titled a song “I am God” or Yeezus. Are demos running scared on June 18th?
SO you guys are saying that Kanye’s new music is dark and demonic. So what the hell is molly music, trap music, or weed music. Remember that the devil makes things easily digestible so that you will not feel like its demonic.
Yeezus is coming with a message that you will not like. It will not be your carefully package spoon feed music that you want.
I for one like the New Kanye he’s come full circled and understands the power that he has. No other artist has the power that he has. Jay z is tied to corporate sponsors that will not allow him to say certain things, without losing sponsorship dollars
New Slaves: If you don’t get it then you guys are just that New Slaves.
Let the thunbs down begin because supporting yeezy is not a popular lane
I dont really listen to his music but ima give this album a chance. I like the songs he released so far. I never thought knye and kim were going to last but when she got pregnant damn.
Kanye is a spoiled, bratty, entitled, arrogant asshole but hes a musical genius! Rappers have very short shelf lives, but Ye has been around for ten years. Still making good music, still setting trends and still selling albums. Personal life, and antics aside—I have enjoyed each and every one of his albums. He keeps me on my toes, musically. You never know what you’re gonna get from him. I salute that man for his versatility alone. “Yeezus” will be in my hand next Tuesday, and I can’t wait.
Good, cause I don’t care to buy that sh*t….
B*******.
If he didnt care about selling he would have just released the damn album. Not pimped out how he has an album coming out with no singles yet made a video for a song. For not wanting to sell, he sure is reminding everyone he has an album out… That he doesn’t are if it sells……………. But remember he has an album coming out.
He does look like a hypocrite with Kim but I think he just wanted to be like Jay and have a high profile wifey type.. Remember “big brother”? but like his rants sometimes, he didn’t think it through enough.
Regardless, ‘Ye is better than most you hear so he can act as bitchy as he wants.