Verzuz, the social media driven battle platform, has emerged as one of the most unexpected successes to arise during these trying times.

And now Apple Music wants in.

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In news trumpeted moments ago, it was announced that a deal had been struck between Apple and the hitmaking duo behind Verzuz – Timbaland and Swizz Beatz.

Per the agreement, the streaming service will simulcast each battle live on its platform for free, at the same time as it streams on the Verzuz Instagram account. Thus, broadening its accessibility and reach.

Following each live showdown, fans will be able to re-watch on-demand via Apple Music.

MIAMI, FL – DECEMBER 4: (L-R) Recording artists Swizz Beatz and Timbaland attend The Dean Collection X BACARDI Untameable House Party on December 4, 2015 in Miami, Florida. (Photo by Frazer Harrison/Getty Images for Bacardi)

A phenomenon over the last few months, Verzuz has broadcast battles between the likes of Babyface and Teddy Riley, Erykah Badu and Jill Scott, Sean Garrett and The-Dream, and most recently Alicia Keys and John Legend. All of which have generated ample traction – including increased sales and visibility of the talent’s music.

All in all, this is a great look!

Your thoughts?

[Photo Credit: Getty/Barcadi]