Beyonce is set to make a major splash in the haircare space with her very own line, CÉCRED.
And ahead of its launch on February 20, the ‘Texas Hold ‘Em’ hitmaker styles and profiles in the March/April issue of ESSENCE Magazine.
The cover arrived earlier this week and now the diva’s feature spread has landed.
Posing alongside her mom and partner in the venture, Tina Knowles, Queen Bey is also joined by her daughters Blue Ivy and Rumi.
Opening up in earnest about CÉCRED, Beyonce – whose new ‘Act II’ album drops on March 29 – passionately expanded on her motivations for starting the brand, the mission for the company, and haircare tips of her own.
Pictures and quotes await after the jump…
Beyonce on Her Motivations to Start a Haircare Line:
“I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me.
The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives. For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary.”
Beyonce on Naming The Line CÉCRED:
“I think that connection of community, mother and child, father and child, and respect— and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else—it’s all sacred. So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.”
Beyonce on Her Haircare Tips:
“What saves my hair is the technology in the formula we created for our Cécred products. It’s a fermentation made from honey and keratin that helps to stop my hair from breaking and brings the shine back. The technology in the products is effective enough that I don’t need to over-manipulate my hair while I shampoo.
A lot of people don’t know how easy it is to have buildup on your hair from overusing the wrong products. The buildup prevents the hair from receiving the best results from the products. I try to be gentle with my hair. The lather in our silicone-free Clarifying Shampoo and Scalp Scrub is so relaxing, and it gets my hair and scalp so clean without stripping away the moisture.
In addition to using the products, I wear my hair pressed, colored, ironed and natural as much as I wear protective styles, depending on what I’m doing. I also use oil for my scalp underneath the braids. When I take my braids down, I focus on cleansing and moisturizing my hair before putting it back up into a protective style. I like to look at these routines more like rituals, because the care and love you give your hair is a special, intimate process that we tend to overlook.
Beyonce on Working with Her Mom Tina Knowles on CÉCRED:
“I woke up this morning, said my prayers, and really thought about the fact that my mom and I have been talking about this [hair care line] since I was a teenager. And what an honor to be able to do something so special with my mother, and to be able to share that with the world. This is meaningful. She’s a visionary and a brilliant woman and has worked so hard on this brand alongside me. She’s such a gift, and this is a bit surreal for me that it is finally here. It feels like all of her life’s learning, her 70 years, and now my 42 years, are generational and meant to be. Honoring the legacy and the wisdom passed down through generations, and mixing it with science and technology, is part of this line. It was important that we borrowed some of our past and brought it into the future.”
Beyonce on Spearheading CÉCRED
“I built this from the ground up and funded it myself. First, I had to find the right team with the best experience who also shared my beliefs. This business was led by heart and passion, not by a business plan. We went above and beyond to make decisions based on results and the absolute best science. And better results meant more investment in quality products. Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us.”
CÉCRED arrives on February 20 and will be available via CECRED.com.
![Must See: Beyonce Leads 2025 GRAMMY Awards Nominations With a Whopping 11 Nods [Full List]](https://thatgrapejuice.net/wp-content/uploads/2024/11/grammy-2025-nominations-thatgrapejuice-464x260.jpg "Must See: Beyonce Leads 2025 GRAMMY Awards Nominations With a Whopping 11 Nods [Full List].")
That QUEEN BEY reign just won’t let up 🐝
Reign what…
Brand-new single TEXAS HOLD ‘EM is this week’s new entry ONLY at Number 9, and becomes the superstar’s 22nd UK Top 10 single. 🥴🥴🥴
🤣 So much for the “only 3 days of sales” argument by her illiterate BeyHIVs huh…
The reign that always causes you to comment lol
False advertising at its best… 🐏💨
Ur momma
LMAOOO CHILE THAT WIG SHAMPOO WILL GO THE SAME WAY AS DEREON AND IVY PARK, THIS FOOL STILL THINKS SHES A MOGUL LMAOOO *LAUGHS IN BILLION DOLLAR FENTY 🤣🤣🤣
Of course… to support her lavish lifestyle. Someone has to generate money somewhere… can’t rely on Spotify forever!
And your bank account?
Why not sell extensions and wigs at Amazon..save people time and misery
All I see is trash whenever I see her lately, a low class stunt queen.
Yes, trash 🗑 is right.
Stop hating, put a handle on Mrs. Trash with much sass and class. Got more than you’ll ever have. You Lowboe🐝🐝🐝🐝🐝
How is she “low class”? Everything she stated about testing on black women and taking care of our hair is all TRUE. So idk why anyone would be mad at that. (Actually I do know why lol)👀☕
Don’t forget she is 45 y’all. This is her retirement plan apart from doing Vegas…maybe??
Next project.. Lubes, boots and corsets?!
Don’t forget P0RN. She’ll be doing that too eventually.
From a superstar to a shampoo girl… sad beechhhh
Yall gave the funky karjenner praise now at least see what it’s about
That’s her natural hair? I dun think sooo..
Beyonce thread is always funny 🤣🤣
Pics are very mid like those tired ssa songs. Poor Weave. She will never be Fentyianna
Beyoncé has been in the game for over 25 years and still at the top. Act ii era is definitely going to be one to remember. Texas Hold ‘Em is such a global hit already, and was a surprise drop. Bey pls let the other girls breathe. BEEEEYYYHAWWW! 🤠🐝
Don’t know why lowboes be hating
I hope this sticks unlike her other flop business endeavors. She isn’t known for her hair, especially in its natural state. I’m surprised she granted an actual interview that’s wassup for the black publications.
K-pop artists charting higher..and
They BeyHIVs say she is global.. Sad!
There is something dark/gloomy about her. Maybe worshipping satan too much.
And you don’t worship or serve Satan. Are you saved? I’m quite sure the things you do on a daily basis are not God related. Think before you speak
Boycott Illuminati Queen
Keep dreaming btch 😂 All Hail Queen Bezus
And, You don’t worship Satan. Are you saved? I’m quite sure the things you do on a daily basis aren’t God related. Think before you speak.
This fraud again…zzz
swallow some opioids already!
She’s only getting started babe. Get ready for your meltdowns
“I’m so done with sharing this hypocrisy with you. Baby you have been rejected, no more pretending. Bye.”
Beyonce buys all her awards. She has figured out that it’s about what people see. They see her winning, and they will give her more because hmm if she’s winning so much she must be the best. I smell payola with this country thing. Not impressed.
If that’s the case dumb dumb, why won’t she just buy AOTY? Y’all say anything 😂
none of her companies ever work. theyve always failed. who keeps letting her make anything? she should go get her high school diploma & go to college cus music & business is not her talent
Doesn’t that mean that you should have ‘YOUR OWN HAIR’ instead of wigs and all the other FAKE extensions you use? How contradictory is that? Wow! Mind officially blown.
Love,BECKY WITH THE GOOD HAIR!!! ALL N.A.T.U.R.A.L 💯❤️
So glad to hear of Beyonce and the new venture.
Beyonce is so unsure of who she is to get a dollar. She is the wrong person to talk about Black women hair and the treatment . She never really prepped her hair . She knows nothing about Black hair. She don’t know if she wanna be black or white . She wanna go blonde and act white to sell a country album. Then trying go back black to promote this hair product girl stick to singing and pick aside . She prolly can’t pronounce and of the ingredients in this product . Like women go somewhere
Funny how Jay-Z reference her. this Young girl instead MY WIFE . every time she addresses him it’s MY HUSBAND .
Beyonce is flawless! I’m proud to share my birthday with her (September 4th)
That is not Beyonce
Beyonce is beautiful..just wish she added a few real less glamorous pictures in her natiral hair state. We all know she wears alot of wigs & weaves thus causing her to have her natural hair in protective styles..its those images we want to see..real hair relateable ones..’cause the average woman doesn’t have all the glam..but can do their own protective hair & then don a beautiful wig or weave like Bey.
She looks Old as Fk. Ugh.Nobody cares about this broad. Flawed liar. Everybody thinks she’s the top. Plenty of more beautiful women than her. Damn. You’ve lost what looks you Kind of had. Plus she speaks in a voice that’s not hers. Trying to seem smart. Does she have cancer? Why does she always look SAD!
I like how close Bey is to her mom; they appear truly genuine..
Wellll…again, focusing on black women and our hair, and our scalp, all the while she wears a very great line of wigs, or hair units. SHOW US THE REAL BEYONCE HAIR and scalp.. Beyonce did a campaign for L’oreal hair, years ago and again, how many young minority little girls fried, dyed, messed up their hair follicles trying to emulate their role model. Clearly, they went unrecognized and unheard of to the said “star”, but the ridicule, and embarrassment was on my students shoulders. …in a NYC Public school at that.
soooo NO, MS B, MS CARTER, I WILL NOT BE SUPPORTING THIS VENTURE. How can I believe and support a product, sponsored by you, while you sport hair units, blonde hair etc etc, which too is NOT of our culture or customs.. ..(unless of Aborigines descent) . And yes I remember the video shaving your head, for what publicity stunt, I do not know, but HAIR GROWS IN INCHES, NOT FEET IN 2 months…nooo ma’aaam… When BEYONCE HERSELF is proud to walk around in her natural, beautiful coily or curly locks on stage without a 70s movie plug, and can hold her head high and say, THIS IS ME, THIS IS US, then and only then, will I “consider” to entertain the entertainer. Until then, I wish her well, but not participating in helping this woman, to lock down a market/ industry where my women have struggled with hair loss issues for years because they do not have the access she has, allll because of her name being on it, making it $$ profitable for Mrs.Carter. Absolutely NOT!!
I think it would be more effective if we see her real hair in its natural state. All these photos highlight weaved hair.
Her mother is a beautician, so you would think there would be better representation of hair.
I will still try their products though.
I think that it just marvelous congratulations on your very own hairline production line.🥰✨️👏🙏
I’m so proud of Beyoncé, because she’s a black woman doing her thing. And most of all, she’s not letting the nay sayers get in her way. Beyoncé, you are very, very, very talented and beautiful. Continue to use the gift that God has given you and never look back. Just stay focus and look forward. You are blessed beyond words.
Flawless Beyonce has always been from you were born to destiny*s child to now we love you so much 😍😍😍😍😍😍😍😍😍😍😍😍😍😍😇😇😇😇😇😇😇😇👩🏾🦰👩🏾🦰👩🏾🦰👩🏾🦰👱🏽♂️👱🏽♂️
I ain’t buying this mess. That’s not her hair. And that’s not her mom’s hair either. She think she can put out anything without any type of backing other than she has a professional hair stylist