Nelly dominated more than just the 00s music landscape; he left a major mark on fashion too by way of his Apple Bottom Jeans line.
The denim range was inescapable upon its launch in 2003, flying off shelves in major department stores and serving as a firm fixture in pop culture. Case in point the many songs it was referenced in such as Flo Rida‘s smash ‘Low.’
Its final campaign was in 2010.
However, Nelly has hinted that a comeback was nigh.
Now, it looks like it’s official.
Full story below…
Via Instagram, the St. Louis native shared a teaser shot of the new Apple Bottom Jeans range and wrote:
“Don’t call it a comeback!!!! Wanna see what I’ve been up to… Make sure you sign up for behind the scenes access and our First Big Kick Off!!!! 🔥🍎 @officialapplebottoms #applebottomjeans.”
MAKING $$$$$$$$$$$$$$$$$$$$ LITERALLY OFF THE BACKS OF WOMEN….AGAIN.
I mean…he should have done it sooner since the rise in popularity of the BBL.
He should dress up BBL drizzy with that 🤣