Of course, Usher‘s groundbreaking campaign with Ralph’s Club New York Eau de Parfum wouldn’t be complete without the 8x GRAMMY winner contributing his oft-praised vocals to the mix.
Celebrating the spirit of The Big Apple, Ush gives Frank Sinatra‘s 1980 classic ‘New York, New York’ a 2025 update.
Unveiling the extended version of the tune on Tuesday (December 9), Usher shows off some fancy footwork in the music video-inspired advertisement while showcasing some Ralph’s Club New York apparel and fragrances against the backdrop of a vibrant Manhattan.
Look inside to hear how the 47-year-old reimagined the Sinatra favorite.
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