Kelly Rowland is adding another major title to her résumé.
The GRAMMY winner has been unveiled as OLAY’s new Global Brand Ambassador, with the singer fronting a campaign for the beauty giant’s Super Collection.
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The partnership sees Rowland spotlight the multi-benefit skincare range, which includes the brand’s Super Serum, Super Cream, and Super Eyes products.
OLAY confirmed the collaboration, with the 45-year-old revealing that the partnership grew from her already using the products in her own routine.
Ms. Kelly said in a statement:
“My life is always moving, so I like to keep my routine simple. OLAY Super Serum is an easy choice for me.”
And the rollout is going beyond glossy campaign shots.
During an upcoming London visit on September 10, Rowland is set to take part in an OLAY-hosted Reddit AMA before fronting a live shopping event tied to the launch of the brand’s first dedicated UK TikTok Shop.
The beauty move arrives during an especially busy chapter for the star.
As previously reported, she is deep into work on her long-awaited new album, with Bryan-Michael Cox telling That Grape Juice exclusively that the project is “crazy.”
Rowland has also teased plans for the record to arrive with an element of surprise.
Beauty, business, and new music? Exciting times!
