Jay-Z‘s Roc Nation empire continues to grow.
First launched as an entertainment juggernaut, the company has expanded into the sports sphere and has just announced its most colossal deal yet.
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Roc Nation has joined forces with AC Milan soccer team to form a first of its kind partnership driven by innovation, community, integrity and inclusiveness.
Key areas of operation include philanthropy, music programming, merchandise collaboration, brand amplification and creative activation, digital strategy and execution, commercial sales and cultural events and experiences.
Speaking in a statement, Michael Yormark, Co-CEO of Roc Nation Unified said:
“Roc Nation is thrilled to embark on this unique partnership with AC Milan. Both brands possess a strong commitment to community, which was evident through the success of ‘From Milan with Love’. I am looking forward to building on that success by creating more opportunities together that combine the integrity of the club’s rich history and Roc Nation’s signature ability to create and move culture.”
Ivan Gazidis, CEO of AC Milan followed with:
“This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”
The news comes after the Roc signed English soccer star Marcus Rashford to a mega representation deal.
Holistically, the company continues to shepherd the careers of Rihanna, Shakira, Big Sean, and many more top tier names.