That is how much the black hair industry was worth in 2017.
So, keen to cash in, large retailers like Walmart now they sell the products that keep the industry afloat.
Alas, something has gone terribly wrong.
Find out why below…
A woman named Essie Grundy made her merry way into a Walmart in California recently and could not believe her eyes when she realised that all of the store’s black beauty products had been hidden!
Where? Behind a locked glass barrier.
Startled, she whipped her phone out to share what she had seen with her friends and family but soon saw the video reaching viral status.
This week, she has filed a lawsuit against the company with the help of Gloria Allred.
Walmart had this to say for itself…
We’re sensitive to this situation and also understand, like other retailers, that some products such as electronics, automotive, cosmetics and other personal care products are subject to additional security. Those determinations are made on a store-by-store basis using data supporting the need for the heightened measures.
While we’ve yet to review a complaint, we take this situation seriously and look forward to addressing it with the court.
The most interesting part about this story?
It isn’t the first time it has happened.
Watch this news report from 2016.