2019 has seen Ciara‘s brand level up in more ways than one thanks to a slew of endorsement deals for big names in fitness, fashion, health, beauty, and more. However, one of the singer’s most celebrated boss moves was a foray into movie and television development – a venture crowned by attaching her name as executive director to Nickelodeon’s ‘America’s Most Musical Family’ (as we first reported here).
A reality music competition, the new series sees 30 families from across the country compete for a $250,000 cash grand prize and recording contract with Republic Records. In addition to production credits, Cici also lines the judging panel alongside David Dobrik and 80’s teen sensation Debbie Gibson.
Upon its premiere on November 1, the Nick Lachey-hosted showing kicked off to a promising start on the critical and ratings front. Details inside:
‘America’s Most Musical Family’
Premiere ratings = 542,000
Although it opened at #50 among cable’s 150 most watched programs on Friday, November 1 (overall), ‘Musical Family’ led the charge for the 7pm hour, coming in at #1 among non-news or sports related programming.
See the full chart below:
[source]
Catch episode 2 tonight (November 8) at 8/7c only on Nickelodeon!