Just two weeks after nabbing a ratings winner with Kelly Rowland‘s ‘Merry Liddle Christmas,’ Lifetime struck TV gold again with another Platinum-selling R&B diva: Ashanti.
As we reported here, the Grammy winner played double duty as she not only led the cast of ‘A Christmas Winter Song’ – one of the channel’s whopping 30 holiday films this season – but was also credited as a producer. Also starring Stan Shaw, Sashani Nichole, and many other familiar faces, ‘Song’ – which premiered on the women’s network on December 14 – went to ratings battle against some of cable’s top rated news, sports, and reality programming.
Curious to know how it stacked up? Find out inside:
Viewership: = 1.08 million
Despite commanding a slightly larger audience than that of Rowland’s (which ranked #19 on its air date), Ashanti’s movie – with all elements considered – came in #33 due to heightened sports and news competition. However, for its viewership hour, ‘Winter Song’ hit a ratings high note by ranking #2 among scripted programs.
As it relates to all prime time telecasts, the film landed at #8.
See the full chart below (courtesy of SBD):
She was able to use Kelly Rowland’s promotional campaign to push her movie the week prior being that it was heavily promoted during Kelly’s viewing! However congratulations to her!
Was the comparison even necessary? Its places and people like this that makes it not fun! Damn!!!
I was thinking the same thing
Loved this movie. Cried like a baby
Ashanti has been gettin it! She’s been with lifetime since army wives I think she’s SMART! And she’s always doing something with Christmas . It was amazing! She’s always goin be Ashanti !
A Christmas Winter Song is an outstanding movie with an inspirational story brought to life by talented lead roles players Ashanti, Stan Shaw, and Sashani Nichole. The movie elicited an array of emotions and culminated in a beautiful ending of reconciliation.
LOVED IT!! 5?