VEVO is 10!

The streaming giant spearheaded the music industry’s dive into the digital sphere and changed the way videos are delivered to and digested by the masses.

To commemorate the occasion, the platform is celebrating the visuals that’ve proven most magnetising to the masses.

Once cast to the outskirts of Pop culture, Hip-Hop – in many ways – has come to define it. As such, it’s unsurprising that the genre dominates many a most watched list.

In salute of a sound that shaped a generation, VEVO UK have unveiled the Top 10 Most Watched Hip-Hop Videos.

And while a number of expected names make appearances, some may surprise you too.

Head below to check out the full list!

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K. Michelle‘s far from shy when it comes to singing about her sexual prowess, but on new song – ‘The Rain’ –  the award-winning songstress is taking things to a whole new level.  In the first verse alone, Michelle wails:

‘Like a river my waterfalls will break down a levee / You gon’ get soaked, so bring a raincoat / When we finish you gon’ see a rainbow.’

The latest taste from her soon-to-come fifth studio album, ‘All Monsters Are Human,’ the sexually supercharged ‘Rain’ – produced by Jazze Pha – prominently samples signature New Edition hit, ‘Can You Stand the Rain.’ 

Does her sample do the classic justice?  Listen inside and tell us:

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It’s here!

Lizzo’s ‘Good as Hell’ had already managed to crack the top 20 by its lonesome, coming as the second song of her career to claim such feat.

Now, with a little help from Pop titan Ariana Grande, the tune may very well come as the ‘Truth Hurts’ singer’s second chart-topper.

Listen inside:

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Diddy is ready to make a change.

Full story below…

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Kanye West may be on the cusp of releasing new album ‘Jesus Is King,’ but he’s just revealed that he has already set the arrival of its follow-up. And it’s dropping sooner than you may think.

Full story below…

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Future has learned that a woman he  may have been intimate with has given birth to a child she says is his.

Learn more below…

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It’s that time of year again!

November 24th brings with it the 2019 American Music Awards live on ABC.

As ever, all eyes are on the nominees for the latest instalment of the annual extravaganza, which this year airs from LA’s Microsoft Theater.

And folk need not wonder anymore, because the full list has just been unveiled by Grammy winner Ella Mai.

With the likes of Cardi B, Beyonce, Lady Gaga, Lizzo, Lil Nas X, and Camila Cabello nabbing nominations, find out who else scooped nods below…

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Trick Daddy has filed for bankruptcy.

Full story below…

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Kesha‘s dramas have been well-documented in recent years and, having achieved a commendable comeback with 2017’s slightly sombre ‘Rainbow,’ she’s back to her rowdy ways with newly announced album ‘High Road.’

Speaking on the project, which is due in January, the singer said:

“I’m so excited to share my new music with y’all. I feel like this time around I’ve reclaimed my love of life. And I’ve decided to ‘fight for my right to party’…on my own terms!!”

To set the tone, Kesha has uncaged lead single ‘Raising Hell’ – which features Big Freedia.

Renown for her quirky visuals, she continues along said trajectory with this Luke Gilford clip that lives up to the song’s title.

Check it out….

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Tinashe is back – and doing things her way!

Now pressing on as an indie artist, the singer has unleashed dynamic new single ‘Die A Little Bit’ featuring Brit-bred rapper Ms. Banks.

Clearly geared at the dancefloor, the track has been paired with an equally high-energy video; one which sees ‘Nashe crank out choreography aplenty.

The release is the first from the star’s new imprint Tinashe Music Inc.

Watch the C Prinz directed visual below…

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Little Mix are laser-focussed on new music and, unfortunately for their fans Down Under, it spells the end of their upcoming dates in the region.

Details below…

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After a lengthy spell on the bench, Pop songstress Selena Gomez is back and in grand fashion!

On Tuesday (October 22), the 27-year-old sent fans into a frenzy when she released the music video for ‘Lose You to Love Me’ –  the long-awaited lead single from her forthcoming third album.  Tapping Sophie Muller to direct the visual, the song shot to #1 on iTunes charts a day later, just shortly before news was unveiled the songstress would release yet another single.

Entitled ‘Look At Her Now,’ the tune – penned by Gomez, Julia Michaels, Justin Tranter, and Ian Kirkpatrick – serves as a more upbeat offering than its ‘Lose You’ predecessor.  Speaking on the double release, she said:

“I felt having these two songs released back to back completed the story of how one can rise no matter what challenges life brings,” says Gomez. “Turning off the noise and living your life on your terms.”

Both videos were shot entirely on the iPhone 11 Pro.  See feminist anthems inside:

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