And it begins.
If there was any doubt about the imminent release of Rihanna‘s eighth studio album, it was dispelled moments ago when the star’s new Elle magazine cover was unveiled.
As has become routine with the melodic model, a new campaign is often paired with an onslaught of magazine covers, a collage of candy coloured wigs, and wild Instagram antics – the latter of which has already begun.
The looming nature of the project, delayed by almost a year, does leave us wondering how Ms. Fenty plans to roll it out. Surely, she can’t be planning a Beyonce-styled ambush? Granted, she has a vast fan-base and is smartly using her creative block to heighten anticipation, she doesn’t possess a universal enough audience to risk such a release. Perhaps for a single, but an album…not so much. After all, each of her LP’s have the uncanny ability to just stop selling around the 1 million mark.
Will she reverse her fortunes this go round? The answer appears to be approaching sooner rather than later.
Your thoughts?