As her latest single, ‘Big Energy,’ heads north on the Hot 100, self-proclaimed Queen of Da Souf Latto takes her fans to the Soufside with its unofficial follow-up.
Paying homage to her southern roots, the 22-year-old tapped famed music video director Keemotion to capture her reflective ride through the streets as she shouts out the different hoods of her town, Atlanta.
“I’m from the Soufside / Boujee b-tches and dope boys / I’m from the Soufside / Riverdale out to Love Joy / I’m from the Soufside / Poppin’ sh-t like I run sh-t,” she raps on the celebratory bop.
Calling on her fellow hometown hero, GRAMMY-winning R&B diva Monica, for a cameo, hop inside to watch Latto’s loud and proud ode to “the A.”
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