Just last week (as we reported here), Travis Scott sent BTS fans into a frenzy when his new song – ‘Franchise’ (featuring Young Thug and M.I.A.) – debuted at #1 on the Hot 100 and blocked what many thought would be the 4th week reign of the boy band’s explosive hit, ‘Dynamite.’
Making history for accumulating three #1 debuts in less than a year, Scott saw ‘Franchise’ powered to the top on the wings of a number of single combo deals including cassette, CD, and digital versions (some of which were priced at $.69).
The strategic marketing method – employed by a number of artists that premiered atop the Hot 100 this year – is often only applied to their respective tunes’ inaugural week figures, thereby being the reason many of those out-of-the-box hits plummet down the tally in their second frame of sales reporting.
Landing at #25 on this week chart proves Scott’s latest smash is no exception.
Details inside: