With modest airplay, streaming, and digital downloads to its credit since arriving on May 22, ‘Need It’ – the collaborative single of Migos and YoungBoy Never Broke Again has managed to maintain buoyancy on the lower half of the Hot 100 (peaking at #62 to date).
In an effort to push it to higher heights on the tally, they tapped Wyatt Winfrey to direct the tune’s cinematic music video – which acts as nod to The Wayans Bros. 1996 classic parodic comedy, ‘Don’t Be a Menace to South Central While Drinking Your Juice in the Hood.’
Reportedly among the gems set to line Migos’ forthcoming album, tentatively titled ‘Culture III,’ look inside to see the visual (which also features a cameo from femcee/Quavo‘s girlfriend Saweetie).