The BET Awards may have posted an impressive uptick in viewership last year with its first virtual incarnation (as we reported here), but new reports reveal “Culture’s Biggest Night” was unable to continue that trajectory with their latest edition.
Despite aligning the star power of megawatt talent of Cardi B, H.E.R, Lil Nas X, DaBaby, Megan Thee Stallion, and more on its most packed performance roster to date, their combined shine – thank to steep competition from televised U.S. Olympics programming – wasn’t enough to illuminate ratings tallies.
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