With the first week sales tally due imminently, Beyonce and Jay-Z prove that they’ve got their eye on longevity with new album ‘Everything Is Love.’
Unleashed last Saturday at the culmination of their ‘On The Run II’ London stop, the “surprise” LP has been creating waves all week for a multitude of reasons – most especially its roll-out.
For, while it’s been customary for Bey and Jay to limit the streaming component of recent albums to their TIDAL platform, they’ve opted to play ball with rival services. Hence, this go round, ‘Everything’ was a TIDAL exclusive for little over a day before “going wide” on iTunes, Apple Music, and the premium paid tier of Spotify.
The latter was was particularly noteworthy given the platform’s spot as market leader.
Still, in asserting that only paid listeners could access, it created a somewhat complex issue for the Carters. Because, while yes they were on Spotify, most users access via the free ad-supported tier. Put simply, they couldn’t get in on the fun.
Until today.
Details below…