Tiffany Haddish appears to be just what the doctor ordered for MTV as the channel has had a heavily documented number of viewership mishaps since its late 2016 rebranding.
With the revamp of its annual Movie Awards, christened the ‘TV & Movie Awards’ as of 2017, the former music channel enlisted the help of the ‘Girls Trip’ star to assist with breathing new life into the franchise. The investment proved lucrative.
Haddish, the first African American female host of the shindig, not only brought the funny but also brought the ratings with this year’s showing (which aired June 18th). Details inside: