It seems with open hearts and wallets fans are welcoming back blue-eyed-soulster Ed Sheeran in a big way. For, as we reported here, the ‘Thinking Out Loud’ singer slid back onto the scene this week with not one, but two new releases – ‘Shape of You’ and ‘Castle on the Hill.’
The dual release help kick off his forthcoming album ‘Divide’ (in stores March 3rd) and, if iTunes and streaming response are any indication, will launch the project into the stratosphere.
Already hitting #1 and #2 on US iTunes respectively, new reports reveal the songs have individually smashed global streaming records. According to an official press release:
With over 13 million global streams in the first 24 hours, Sheeran has broken Spotify’s ‘day 1’ streaming record with his monumental comeback singles “Shape Of You“ and “Castle On The Hill.” With “Shape Of You” tallying 6,868,642 streams and “Castle On The Hill” landing 6,168,395 streams, both of the new tracks have individually overtaken the previous ‘day one’ record holders…
As if that’s not enough, now Billboard is reporting the tunes are jointly set to make Hot 100 history next week:
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