Ubiquitous might be the best word to describe Beyonce‘s Beyhive.
Born and bred on internet forums to defend the star against critics following LeToya and LaTavia’s brand-threatening departure from Destiny’s Child, the group now stands as one of the first fan bases to use social media to push, promote and defend their favourite artist.
However, there now seems to be a twist in their digital tale.
How and why?
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