In a unique rollout similar to label mate Rihanna‘s 8th opus ‘Anti,’ Grammy winning rapper/producer Kanye West sees his anxiously awaited new album, ‘The Life of Pablo,’ finally make its official premiere online…via exclusive Tidal stream.
Reports have it the album, his 7th, will see its first week of availability exclusively for stream on Tidal and purchase only on KanyeWest.com. After that, fans who prefer other digital outlets will have access to a “wider release.”
The announcement of its arrival, which followed West’s performance on ‘SNL’ last night, sent fans into so much of a frenzy, they crashed his web site. As of time reporting, the technical glitch is being remedied.
Until then, fans wanting to get their eyes and ears on his latest project can tuck in below for a embedded stream: