Bad Bunny hopped to the top of headlines on Sunday (September 28) after the NFL, Apple Music, and Roc Nation dropped jaws with the announcement the Reggaeton and Trap hitmaker will serve as the 2026 headliner of the Super Bowl Halftime Show.
And while for some Bunny was a clear choice given that he’s the most-streamed Latin artist in history, some divided critics pointed to the singer-rapper’s limited English, relatively short career (compared to previous headliners), and modest number of hits in America as a reason to give the appointment a thumbs down.
Undeterred by the naysayers, a few of the folks involved with making the decision – including rapper, music mogul, and Roc Nation CEO JAY-Z – are standing proudly by their choice.















